[China Glass Network] Content Description: Promotion, everyone knows what is going on, but how to make promotions for festivals, how to make promotions, some common sense of holiday promotion is not everyone's familiarity. Therefore, in the year of the holiday season, Xiao Bian provides some common knowledge for holiday promotion, I hope to help you!
Promotion, everyone knows what is going on, but how to make promotions for festivals, how to make promotions, some common sense of holiday promotion is not everyone's familiarity. Therefore, in the year of the holiday season, the world factory network Xiaobian provides you with some common knowledge of holiday promotion, I hope to help you!
As the competition in the apparel industry has become more intense, the activities of shopping malls have become more frequent. We have found that sometimes the performance of a holiday promotion for a few days can be equivalent to a month or even a quarter of sales. More and more brands are paying attention to holiday promotion. However, traditional shopping malls use price discount strategy to simply reduce customer shopping costs and use price levers to attract customers. However, customer demand is specific and price space is limited. The method not only compresses the profit, but also does not have a significant effect; the deepening of the customer's demand, and the reduction of other costs of the customer, and the preparation of goods and personnel for the promotion are gradually becoming the core of the holiday promotion. The essential.
First of all, the holiday marketing plan should take the customer itself as the starting point, taking the planning of a men's brand Valentine's Day theme as an example:
Before we plan Valentine's Day activities, we should know some questions. 1. What is the Valentine's Day atmosphere? - Warm and sweet;
2. The purchase target of Valentine's Day customers should be? - Your partner's lover;
3. Valentine's Day in the case of men's clothing to buy the main body? - women;
4. Valentine's Day male customers are more likely to buy for their partners? - Roses, chocolates, small gifts around the core issues of the above, we can effectively design Valentine's Day marketing plan.
What are the characteristics of a woman who buys a subject?
1. Women’s interest in promotions and gifts is much higher than that of men – preparing some gifts;
2. The problem that female customers are more concerned about is beauty and youth – gifts can prepare some better women's cosmetics or perfumes;
3. The psychological characteristics of female consumption - like to be praised, more inclined to listen to the opinions of shopping guide;
4. Female customers are more lethal when they consume - the shopping guide is thoughtful and thoughtful, the attitude is excellent, the mouth is sweet, the enthusiasm and patience;
5. Female purchase category recommendation - tends to emotional goods, such as: sweaters, wool vests, scarves are warmer, Valentine's Day is still a bit chilly in the past two days, buy a sweater can let the partner realize his love for him; shirt stickers Dressed, men wear every day, buy a shirt to let your partner think of yourself every time you wear it;
What are the characteristics of male customers?
1. More afraid of trouble - help customers prepare Valentine's Day gifts, such as: cards, chocolate, beautiful packaging.
2. Men's purchase category recommendation - focus on applicable goods. For example: new, upcoming categories, etc.;
Second, after determining the appropriate direction and plan, you must be fully prepared:
1. Preparation:
At least one week before the deployment of the required goods to the promotional counters, especially the event-themed goods, stocks of sufficient goods, high-value goods and accessories, need to have sufficient stock.
2. Activities
During the event, all personnel may be on duty, store managers, and old employees must be on duty. Supervisors and managers are also on hand to help manage the store and boost morale. Beforehand, detailed personnel training should be done, including: target setting, main push goods, Commodity selling points and activity to ensure that the event is sold with ease.
3. Adjustment
High-priced goods are displayed on a priority basis, and themed products are prioritized for display. The accessories are displayed in the vicinity of the billing office to facilitate the customers to “make up the amount†to purchase, so that the shopping guide can promote the joint sales of accessories. In the display law, it is necessary to display as much as possible and at the same time effectively classify the size to improve the efficiency of sales. The window should be adjusted according to the activities. The color contrast may be used to highlight the promotion atmosphere. At the same time, the activity POP should be placed in a more conspicuous position, so that the customer can feel at a glance.
4. Promotion
Pre-invoicing sales. Before the promotion, customers will order in advance. According to the actual situation and the permission conditions of the mall, they can prepare the invoicing in advance. When the customer can pay, they can pick up the goods or pick up the goods with the bill of lading, which greatly shortens the purchase time. In addition, some special accessories and special-selling goods have high sales rates and high billing rates. Some tickets can be opened in advance for the required.
Advance payment sales, for customers to buy broken goods, customers can be paid first, the company will arrange delivery of goods to customers within one week.
Reseller commitment, large-scale promotion will appear on behalf of customers to buy goods, due to uncertainties in specifications, patterns, color systems, often affect the purchaser's decision. Therefore, the shopping guide should promptly resolve the customer's concerns with the promise of exchange, so as to achieve the purpose of rapid sales.
VIP advance notice, inform the VIP promotion activity, date, and arrange VIP to shop in advance to purchase and try in advance by phone, SMS, letter, etc., and invoice packaging.
For holiday promotion, a practical promotion plan is necessary, and preparations before the event must be in place. In addition, many of the details of the holiday promotion can not be ignored... Holiday promotion is a very cumbersome thing, and it is lost in an accidental manner, so it must rise in both theory and practice. To a certain height! If you want to know more about promotional knowledge, such as New Year's Day promotion, year-end promotion, Spring Festival promotion, etc., please continue to pay attention to the business guide channel, there are more exciting waiting for you!
Existing Bib Apron,Advertisement Apron,Kitchen Apron,Barista Apron
Denim Apron,Basic Apron Co., Ltd. , http://www.china-aron.com