As a well-known brand of Chinese men's license plate Hongzhuo, chairman of the establishment of the current economy, the clothing industry under the big atmosphere, talked about the Chinese fashion industry is concerned about a problem: how to make Chinese-style fashion breakthrough? Chi licensing chairman Hong Zhao set 31 years Clothing, have never encountered such a cost increase in 2010, a fabric rose from 8 yuan to 17 yuan 1 meter, workers' wages rose 50% to 60%. "However, the garment industry in 2010 is not outside the imagination Difficulties, according to Hong Zhao disclosed that in 2010 Qipai clothing sales close to 2 billion yuan, up 30% over 2009. According to the financial reports, with the "Jinjiang Department" seven wolves in the first three quarters revenue of 1.58 billion yuan, net profit 180 million yuan, an increase of 36%, Zhejiang brand goodwill birds in the first three quarters of revenue 890 million yuan, an increase of 26.4%, net profit rose 56% to 160 million yuan.With the cost increase is the garment industry rebounded sharply, according to the country Statistics Bureau statistics show that in the first three quarters of 2010, the sales of textiles and clothing have reached 400 billion yuan, an increase of 24% over 2009, an increase of 6 percentage points over the total retail sales of consumer goods. The product price increase is not enough to explain the growth in performance. The blowout of consumer demand is the real opportunity for the garment industry, especially in the third and fourth markets where urbanization is advancing rapidly. He told the magazine: "Now that the Chinese apparel industry has developed Completely out of the shadow of the financial crisis in 2009, the future challenge is how we enhance their brand value, surrounded by many foreign brands truly win consumers. The 57-year-old Hong Zhao wearing a Chinese-style collar dress, with a clear Chinese-style men's clothing from the birth of 2003 has become a signboard brand products, and once served as the Olympic Games blue and white porcelain dress uniform, is Hongzhao set career most Proud work.He said: "Today's fashion industry has entered the brand era, Chi brand hope that the Chinese original fashion to establish their own style. Brand soul and Chinese elements opened the tailor shop Hongzhao set up from a pair of scissors, a sewing machine started building Qiaopai Group, which is also a template for the growth of many Chinese garment enterprises in Fujian and Zhejiang such a clothing province, too many businesses Still low-cost, large-scale mode of existence, but raw material prices, rising labor costs and RMB appreciation so that their core competitiveness almost lost from the China Cotton Association statistics show that in November 2010 the price of domestic standard cotton Has hit a historical high of 33,000 yuan per tonne, up more than 50% compared with October, due to the decline in output and strong demand, the industry forecast that cotton prices will remain high in 2011. At the same time China's entry into the inflation era also means that the labor force Costs can not return to cheap, which means that the entire apparel industry is facing transformation. "This round of cotton prices and rising labor costs will certainly lead to a new round of industry reshuffle, this year there will be many companies can not afford to go , Especially for export-oriented small businesses. "Hongzhao set a commentary saying that under the severe cost pressure, all apparel companies are raising prices, but not all people have enough pricing power." How the product competitiveness after the price is pushed up? Are consumers loyal to you? All these depend on In your brand value. Hongzhao set up frankly that the real rapid growth of the 31-year-old brand was realized after the initial construction of the brand started in 2000. After the star effect and commercial bombing in the initial stage, he realized that only visibility was far from enough for the brand. "Apparel brands must have their own distinct personality, such as the Armani tradition, the modern Zegna, and now Chinese companies are doing the brand, but your brand of DNA is what? When the international big-name more and more use of Chinese elements, we instead Always mentioning the foreign designers and imported fabrics, China's garment enterprises can establish their own fashion style? "Hongzhao set up the Chinese leader once established the brand name" China's original fashion ", in his opinion, the economic strength of China Ascension and consumer confidence have been reflected in the clothing consumption: "This year I found a very interesting phenomenon, not only celebrities like to wear Chinese-style clothing at the event, many new people wearing Chinese wedding dress also stand collar, in fact, consumers still hope There is a clothing, both to meet the formal occasions and in line with the temperament of the Chinese people, while the license plate in the West Addition to providing another option. "The challenge of e-commerce Inflation pressure, the traditional clothing industry is facing another challenge is e-commerce.With more than 3,000 retail outlets in the brand, direct sales stores and the combination of agents has been the industry prevailing model, the last two years , Hongzhao set up an increase in specialty stores while reducing the number of department stores. "Now everyone wants to shop bigger, communicate more with customers, the consumer experience is better, and these department stores are difficult to meet. Hongzhao explained that the license plate plan to increase at least 20% of stores in 2011, but the rise in property costs has led to more garment enterprises to the network, good news birds, Septwolves, Jowu Wang have tried e-commerce, Taobao Mall is a large gathering For the Hong Zhaozheng set up to maintain the habit of touring twice a year, selling clothes on the Internet is a brand new proposition. He hopes that he can cut into e-commerce in 2011 and initially cooperate with a mature large-scale online shopping platform , And then will consider self-built sales portal.At present, all clothing brands in the online sales of products are based mainly on leisure, Taobao Mall men's largest sales or men's T-shirts, shirts and jackets, while the brand is best at suits Class products on the size of the request is too high, consumers worry about buying online.Not only the brand of cautious face of the network, in fact, the number of independent garment enterprises doing e-commerce, similar to any such business customers more marketing companies, Rather than manufacturing enterprises. Including seven wolves, nine animal husbandry King is also the official flagship store opened in Taobao Mall, only Good News Bird operating BONO website, but the sales situation is not satisfactory. Septwolves 2009 results show that online sales of 3000000 yuan, accounting for only 1.5% of all sales, for the clothing business at this stage e-commerce closer to brand marketing , Their biggest goal is to seize the younger generation, as winning the Internet means winning the future.
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