Corresponding to the rapidly growing demands of the sportswear market, the market competition of the â€œeastern and westernâ€ camps in the domestic sportswear market has shown a â€œnegative growthâ€ trend. China's Jordan Sports not only faces and has more challenges and opportunities in the new historical period, but also faces the potential unfavorable factors of the market economy. In response to the competition and challenges of major international brands, China's Jordan Sports has been breaking through as a national enterprise. The representative of Jordan Sports has experienced a trademark infringement incident, but it does not affect the progress and development of the company. China's Jordan Sports won on the road!
After the world financial crisis took place in 2008, it has been the leading position in China. The development of the foreign brands NIKE and Adidas, which are the main high-end routes, has been affected, and the sales volume has stagnated or even declined. Among them, Adidas released its 2009 full-year performance report, showing that its full-year net profit fell by 61.9% year-on-year, and Greater China business fell by 16%. At the same time, domestically-made sportswear brands represented by Li Ning, Anta, Peak, Jordan Sports, etc. took the opportunity to strengthen their efforts in production, R&D, and marketing. The overall strength of the company has grown strongly, making the Chinese sportswear industry gradually in the world. Established the status of the industry.
According to the 2009 annual report of Li Ning, a well-known domestic sportswear brand enterprise, the companyâ€™s sales revenue was RMB 8.387 billion, an increase of 25.4%, which surpassed Adidasâ€™s market share in China. Another domestic sportswear industry listed company Anta's 2009 annual revenue also reached 5.8 billion, an increase of 23%; in terms of marketing channels, the data show that as of 2009, Li Ning has more than 7,200 stores nationwide, Anta reached 6,600, Jordan There are more than 5,000 sports breaks and more than 3,000 Hongxing Erke.
The local sportswear brands can exert pressure on foreign brands in the short term and can develop rapidly. The success of Jordan Sports can give us a glimpse of this. The local sportswear brand established in 2000 is headquartered in Jinjiang City, Fujian Province, which is known as the â€œChina Shoes Capitalâ€. It was only the younger brother of thousands of sportswear brands in the country. After 10 years of hard work, it has now become a design. A comprehensive sports apparel company integrating R&D, production and marketing. The products cover a range of sporting goods such as sports shoes, sportswear, and sports accessories.
Today, Jordan's annual sales of sports have exceeded 2 billion, and it has become one of the strongest players. At the very beginning of its establishment, Jordan Sports was committed to building a national brand of 100 years. It has always adhered to the goal of â€œcreating tailor-made products for Chinese consumersâ€ and has made breakthroughs in improving the technological content of products. It has made great efforts to strengthen the construction of research and development teams and introduced them. The most advanced production equipment and the introduction of innovative technology will give enterprises an early opportunity.
In recent years, the companyâ€™s R&D team has been rooted in scientific research on sports. After taking full account of the Chinese people's body shape, foot shape, and exercise habits, it has introduced a number of technologies that lead the sports fashion, such as the ACS Full Palm Recycling Vent System and the Benba Technology. product. At present, Jordan Sports is equipped with an international R&D and design team with more than 200 people. It employs top domestic designers and maintains cooperation with world-renowned R&D institutions, Tsinghua University, Beijing Institute of Fashion and many other famous universities in China. After many years of innovation, Jordan Sports has passed ISO9001 international quality management system certification, ISO14001 international environmental system certification; Jordan graphic trademark in 2005, Jordan word trademark was identified in 2009 as "well-known trademarks"; Jordan sports brand products for many years Won the "National Best-selling Products in Major Retail Stores".
Jordan Sports not only devotes itself to R&D and production of high-quality products, but also devotes itself to the development of marketing networks. As of the end of 2009, there were more than 5,000 sports terminal retail stores in Jordan, covering 30 provinces, autonomous regions and municipalities directly under the Central Government. All terminal retail stores adopt a unified â€œJordanâ€ brand image management, conduct decoration, promotion and operation according to company design and specifications, implement unified supply chain management, centralized procurement, inventory, and logistics systems. With the completion of a comprehensive marketing system for Jordan Sports in various cities throughout the country, its market share and sales have increased year after year. According to statistics, the branded sportswear and sports shoes of Jordan brand ranked the top five in the domestic retail industry for three consecutive years and have successfully ranked among the top brands in the Chinese sportswear market.
In the era of danger and opportunity, China's Jordan Sports has seized the opportunity to break through the obstacles. All the way to a stable, all the way up, all the way beyond, China's Jordan Sports to the world to see the strength of Chinese national brands, but also allow the majority of consumers to see the influence of national brands. Blessing Jordan Sports, blessing Chinese national enterprises!
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