Global apparel retail king GAP formally launched its efforts in the Chinese market. Recently, it opened two new direct sales outlets in Beijing New Dong An Market and Joy City Joy City Store. As a result, GAP initially entered the Chinese market has reached four stores, an area of â€‹â€‹more than 1,000 square meters. For competitors ZARA, H & M entered the Chinese market before its own, the annual sales of 15 billion US dollars of the US apparel retail giants stressed their different market positioning. Yang Deming, president of GAP Greater China, told Beijing Morning Post that the simple and casual style of GAP is a one-off party and does not worry about comparing with other competitors. It is understood that, synchronized with the store, GAP launched simultaneously for the Chinese market online sales channels. Fast fashion brand Gap is an out of ten "old Internet users." As early as the Internet in 1997, it created an online store. Recently, it is closely follow the new fashion network. In August this year, Groupon, an online shopping giant with the US, launched an online discount on 85 cities in North America and sold over 440,000 coupons, setting a revenue of 11 million U.S. dollars. In early November, Facebook, the world's largest social networking site, also announced a new feature called deals that would allow retailers to offer discounted deals to potential customers based on their geographic location. Gap immediately presented jeans to its US retail store and passed the 10,000 sign-in customers who "checked in" and succeeded in creating a "dragon" in front of the store. For Gap, in the highly competitive, prices did not account for any advantage of the circumstances, the key to winning lies in the marketing model of innovation, as well as product development and customer docking and so on. At present, Gap Chinese website order delivery and execution by Shanghai Yi Shang network information company to complete, and its e-commerce operations team and storage system in China as the world is completely independent. Although it has not cooperated with Taobao and some social websites in China just because it is online, in fact, it has already realized the friend's role in shaping brand reputation. Gap Chinese website specifically provides a gift orders for their products to friends and family, you can attach a gift, at the same time the amount of hidden from the shopping details. "
The fabric is used to making garment which its composition is cotton and polyester. It contains poplin and twill.
Poplin, also called tabinet (or tabbinet), is a strong fabric in a plain weave of any fiber or blend, with crosswise ribs that typically give a corded surface.
Poplin traditionally consisted of a silk warp with a weft of worsted yarn. In this case, as the weft is in the form of a stout cord the fabric has a ridged structure, like rep, which gave depth and softness to the lustre of the silky surface. The ribs run across the fabric from selvedge to selvedge.
Poplin is now made with wool, cotton, silk, rayon, polyester or a mixture of these. Being a plain under/over weave, if the weft and warp threads are of the same material and size, the effect is a plain woven surface with no ribbing. Shirts made from this material are easy to iron and do not wrinkle easily.
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