Recently, the reporter and the children's wear industry, a professional manager chatting, she was talking about children's clothing is a sunrise industry, said: "Children's clothing is indeed a sunrise industry, whether consumers or consumers spending power are rising, this To improve the already occupy a certain share of children's clothing brand in the market, is to usher in another development opportunities, but for the new brand you want to enter the children's wear industry need to be cautious. "This is just a case of Xiao Yi, in the clothing For many years in the industry, it used to be the helm of a well-known children's apparel company and a small successful professional manager in the industry. 2008 for various reasons, the sea began to operate their own brand, he chose the children's clothing industry. For the reasons for choosing children's clothing for their own business, his explanation is: first, children's clothing access threshold is relatively low; second, children's clothing is a sunrise industry, the next 10 years will usher in a very large upgrade phase, is a very good opportunity; Third, they have some experience in the operation of children's wear brand, children's wear market is well aware. For Xiao Yi in 2008, the market reaction was not optimistic. He started to choose. Both men and girls did their best. However, the awareness of a newly brand-name consumer was limited. As a result, he initially suffered from market pressure, This is the original well-known brands have never felt. In 2009, he gave up the girl child and chose to do only boy sports and leisure products. In 2009, he achieved good market response and the company made profits. The business started to grow steadily during the year and entered a stable period. In 2010, Xiao Yi started a key year in expanding his own brand. In the middle, he found it very difficult to enter the market in first-tier cities, even with good channel relationships. In the second and third tier cities, market development fairly smooth, because years of accumulation in the children's clothing market, he pioneered, cleverly spent a lot of difficulties: the pressure of production, inventory crisis, financial crisis, market development bottlenecks ... 2011, Xiao Decided to the smooth development of the brand, or only boy sports and leisure products, and does not consider entering the first-line market, continue to expand channels in the second and third tier markets ... ... 2010 China National Garment Association Children's Special Committee report, executive vice president Chen Dapeng Long said: "Children's clothing industry in the next three years to five years to complete an industrial pattern of upgrading the children's wear industry will be more three-dimensional fullness, a group of enterprises will come to the fore." He also pointed out: the past two or three years, the most prominent children's wear market I am afraid that is suddenly a change out of a "sports section" to Adidas, Nike take the lead, the Chinese brand Anta, 361 °, Li Ning have followed suit. With the extensive mass base of sportswear, good brand name, successful brand operation experience and market channel resources, as well as the demand for sportswear in children's wear and consumer growth, sports plates are formed almost at lightning speed.
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