Cat lingerie will invest 15 million into the net sales market
Recently, Cat International Co., Ltd. not only in the major cities in the physical store distribution, is still fully committed to online sales preparation. Youlin company chairman Lin said, as of last month the company net sales of 50 million yuan, 5 times the previous year.
This 50 million yuan can account for cats 10% of the overall sales. The new year, cats plan net sales will reach 150 million yuan, up 2 times more than this year. Such growth, in terms of physical store sales, belong to the "impossible task."
You Lin said, "We all start online sales, network power and potential incalculable.This is a new starting line, whether coastal or inland, are on the same starting point, the rise of Wuhan clothing , e-commerce is A good target. "
Net sales cost of 5 million a year
Compared to the coastal enterprises, especially in Fujian and other places of the garment industry, Wuhan obvious difference: Fujian Province garment sales reached 500 billion yuan, while Hubei only 1,000 billion yuan, like Anta and other brands , self-operated stores in the country have opened There are 7000-8000 home. Than physical size, Wuhan to catch up is not a day or two things.
It is estimated that a physical store radius of radiation may be only 50 meters, more than 20 km almost lost its appeal, while the shop is different, far away in the mountains and can be as if "face to face" like the next order. Faced with this new channel, cats involved in early last year, "E flow."
Transformation from the traditional sales of virtual economy is not easy, marketing, product distribution and a series of improvements. Cat company frankly frankly, only a piece of logistics to pay a lot of tuition. "In the past the goods sent to the dealer or self-employed shop, an address can be shipped thousands of thousands of pieces, now is to face millions of households, 1000 may be distributed to 1000 retail investors, it is difficult to ensure that no wrong goods or delay."
There are online marketing tools. Tens of thousands of messages simply write a few folds, no one will pay attention to the need to design "overhang" patterns, words, tens of thousands of brands to break through, more difficult than the physical store.
The big selling point of online shopping is the price, but also to increase sales, but also to ensure that not with the physical store sales have "internal consumption", the only way is for online customers to develop products alone, it will inevitably increase the design power and increase costs.
More than a year, sold 50 million yuan of products, cats cost about 5 million yuan, "the biggest gain is to find out the online sales profit model."
No longer "working for someone"
In recent years, Wuhan garment enterprises are saying a word: open self-service shop. Earlier, Wuhan garment sales channels, mostly agents, franchisees , and then into the mall sales, this "shop in the shop" model, the initiative did not grasp the hands of manufacturers, once the adjustment of counter business, the manufacturers have been hit. Therefore, opening a self-service store has become the new darling of the new century, Wuhan garment enterprises, many companies have plans to open thousands of stores across the country.
Emerging network sales, with the traditional model in general, there are online store. Cat company revealed that, like the reality of the mall in general, on the one hand, there will be a network of major brands stationed, on the one hand, will form a brand of "counter" competition. Cat company said that in the new Internet age, Wuhan garment enterprises have also opened a good network of self-owned stores.
It is understood that the new year cats plan to invest 15 million yuan for research and development, integration of logistics systems, advertising, website construction, build a completely independent e-commerce platform, including a payment system, no longer repeat the entity Shop era "for others to work" mistakes.
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