VLOV Wu Qingqing: V era focus urban men's fashion

On October 26, 2010, urban trend men's brand VLOV landed at China International Fashion Week again. Designer Wu Qingqing used the “V era” theme and more than 60 sets of ready-to-wear pieces to interpret the trends of the 2011 spring-summer men's fashion of the VLOV brand.

Designer Wu Qingqing said that compared with the previous “V-ism,” the “V era” was more garment-friendly. The first few times we used exaggerated techniques to make everyone more aware of the style and design concept of the VLOV brand. . This year, we will concretize the concept of VLOV and present to everyone the “V era” of the ready-to-wear version, which is a clearer and more specific VLOV.

Stylish environmental protection

"V era" 2011 spring and summer men's works still follow the concept of environmentalism. This is one of the core concepts of the VLOV brand. Apart from the fact that environmental protection has a non-negligible voice in the trend, this concept of following the environmental protection also embodies the brand's great courage to undertake social responsibilities and the designer's perspective on the future and return to nature. The environmental protection fashion advocated by the VLOV brand has allowed more young people to participate in the VLOV. At the same time, they have contributed to the protection by participating in fashion.

"V" comes from the building

Men's clothing this season continues the design style of the previous structure, from the original structure of the building, biology, and the natural world to get inspiration, and the concept of modern men's wear, the concept of seamless wear on the craft.

VLOV is providing a platform for mutual dialogue between clothing and architecture to explore the elements that overlap each other and define a “structure” for the Chinese clothing industry.

In this release, the designer deducted the brand's core element "V" in multiple sets of clothing. In the eyes of designer Wu Qingqing, “V” is a mysterious and fashionable element. Its shape is both angular and relatively stable, reflecting the excellent qualities that urban men are full of personality and have the courage to take on.

The "V" can be the dividing line where the deconstruction lines intersect on the suit, or the triangular hem that is formed by the diagonal crossing under the wide placket. Of course, it can be the cut-out shape of the T-shirt collar. In the whole design, "V" is everywhere, and the designer's clever design ideas are reflected in details.

Purple East

Purple is the logo color of the VLOV brand. Purple contains both the noble of the West and the mystery of the East. It embodies the fashionable attitude of the VLOV brand to blend the Eastern and Western cultures.

In spring and summer 2011, the VLOV men's style mainly highlights the gentleman style, purple is the main push color of the whole series, and the design concept is based on the fast-paced life of the modern city, but it is presented with the freshest colors and the most concise lines. Feeling heavy work and the pressure of life, it has a gentle taste.

The entire show is divided into three series: purple wind, white rain, shady. In the other two series, black and white appear alternately, and the calmness, exquisiteness and exhilaration represented by white, which is represented by comfort, leisure, freshness and blackness, are the important elements contained in the concept of urban men's wear in VLOV. In addition to color, designers also use plaid patterns and carefully matched accessories to reflect the brand's diverse fashion perspectives.

Comfortable and natural

In the garment display of the VLOV brand, many natural fibers such as silk, hemp, and cotton, and draping fabrics were used. This is not only the brand's insistence on the concept of environmental protection, but also the consideration of consumers' wearing comfort.

T-shirts, trousers and other matching products all use cotton and linen texture materials to show the comfort of the garments with a drape effect. Designers in the trousers cleverly use the splicing technique of the directional color, and then cut the ramie fabric into thin strips to be glued to the side seams. This can be said to be unique.

The shirt fabric is made of silk and hemp as the basic material. It adopts a 2.5CM small stand-up collar design or a double-layer standing collar design. The inner and outer stand-collar hits color, and the inner and outer standing collars are cleverly connected with metal hooks. The material reflects the comfort and the structure reflects the toughness of the building.

The protagonists of suits and jackets also use hemp cotton as the basic material. They use the provincial transfer method to transfer the seams to the armpit, and use adhesive technology to bond the seams together. Buttons will use wood green buckle, the color back to natural colors. In the suit, it also uses the permeability of the silk material to design a perspective effect, closely linked to current trends.

In spring and summer of 2011, VLOV used “V era” as his followers. Urban youths aged 25-35 described more than 60 executable trends. The fashion attitude of VLOV will follow the image of these men. Deep into the urban trend groups.