Shenzhen Women's Brand Founder Decodes Brand "DNA"

How a garment can impress consumers at first sight depends on the chemical effects of color, design, fabrics, and price factors, just like the love between lovers. How can a clothing brand make consumers become its loyal customers? Consumers are required to endorse their design style and spirit. Just as lovers must be together, they must have mutual recognition of values. Everyone has their own unique DNA, the same brand, only consumers understand the brand's DNA in order to become a loyal supporter of the brand. We read these Shenzhen women's dresses from the perspective of the brand founders' interpretation and editorial recommendations, allowing consumers to remember the brand's DNA.

Ellassay - Fashion, Elegance, Feminine

ELLASSAY Song Lisi Chairman Xia Guoxin:

Fashion, elegance and femininity symbolize the spirit of the song force brand. A brand must have a culture behind it. This culture is actually a value proposition. What the founder appreciates and what he does not appreciate is very, very important. I have always appreciated the elegant qualities of Chinese women, full of women's taste. In fact, behind this is a value proposition. Women in China are very great. Many of them are successful in their careers and families. They have their own independent pursuit in their careers. At the same time, they enjoy family life, caring for children and being able to take care of the family at home. Therefore, such women should be very great and very much appreciated. In other words, the harmony between career and family is a value proposition that we very much agree with. This kind of woman became a customer of songlis. In such women, most of the customers are pursuing an elegant, implicit, and unassuming personality. They take into account the surrounding feelings, not to be self-centered. Instead, they use the harmony of the surroundings as their own. This is the culture of the brand behind us, which is also a value proposition. This forms the style of the Ge Lisi product. The style of the product we must reflect in the design of such a woman, her inner needs, such as her success in the cause, in the family reflects the identity of a mother or wife. Therefore, we must embody these two functions in our clothing. The first dress to go to work in the song force will allow her to feel generous, decent, graceful business perspective. At the same time, this garment looks in Mr.'s eyes and is very feminine.

Edit Comment:

In recent years, Google has really brought a lot of surprises to the Chinese women's wear market. Invited Jean Paul Knott, the design director of YSL, to control the overall design style. He boldly invited world-famous supermodel Jessic stam as the brand spokesperson and hired. Italy's very famous space design company designed the store space, and this series of measures brought about the graceful transformation of the song force thinking. A brand new song force thought appeared prominent positions in major shopping malls. Songlishi's clothing is simple and tailored, with a strong sense of detail. The fabric of the clothing is excellent and suitable for elegant and mature women.