The tide brand Daxie settled in Changsha smart mirror to light the national attitude
Recently, Chaopai was smashed in Changsha Wuyi's core business district - Yuefang IDMALL ushered in the grand opening of its first national store. The Mid-Autumn Festival is approaching, and the time is worth changing. Many young people who are keen on fashion come to experience the city's first dressing mirror, picking up the popular national style of New York, and at the same time, the brand CEO Zhu Feng comes to the scene to cut the ribbon. The guests present at the hotel gave a surprise gift, and the atmosphere was not lively!
Tide brand Daxie ribbon-cutting ceremony, brand CEO Zhu Feng came to the scene
New York attracts attention to Changsha
Daxie creates a new retail ecosystem
The national wind micro-wave brand was launched on September 12th to participate in the spring and summer of 2019 New York Fashion Week, holding a fashion show. On the same day, it attracted a large number of New York fashionistas and news media. “The national wind is becoming popular and the trend is strong.†New York has caused a lot of attention. On September 22, the Daxie brand opened a new chapter and held the grand opening of the first smart store in Changsha Yuefang ID MAIL.
Compared with the “far view and not appreciative†of Daxie’s clothing in New York Fashion Week, the new products in the opening store attracted a large number of Changsha young people to try on the store. The atmosphere was warm, and the store’s entrance was even more The long-awaited long-term "fitted mirror" in the clothing industry is the "darling" of the event.
Daxie shopping guide to the store customers to explain the dressing mirror magic multiple gameplay
Compared with the original "Trying Mirror", Daxie's "Magic Mirror" introduces the latest technology, matches the dynamics of the human body curve, and upgrades the improved material library, allowing the tester to have more choices of hairstyles and makeup, so that consumption In the experience, enjoy the "immersive" like fitting effect. It is worth mentioning that under the current trend of social attributes as the mainstream, Daxie’s “Trying Mirror†adds a sharing function, allowing young people to not only try the different styles of Peace Day in the shopping process. The psychological needs of young people can also be obtained through instant sharing and social needs during shopping.
Daxie Changsha store shop before the dress mirror mirror customer queueing experience
Through the introduction of the dressing mirror in Changsha, Daxie broke the barriers of traditional shopping scenes and created a new retail “wisdom storeâ€, which made consumers' shopping in the store no longer monotonous and increased the interest of customers to store. After the experience of Changsha Citizen Pool, he was very addicted: "Before shopping with my girlfriend, I can only wait for her to try clothes. I have a "magic mirror". I can experience it when I wait. I think it is very interesting." Another Miss Zhang who experienced the "Trying Mirror" said: "There is no need to wait in line for fitting, which solves the pain points that many boys don't like to try on clothes. This "magic mirror" for men is very intimate. â€
Many customers in Dagumen store line up to experience the dressing mirror
Create a fun and smart store
Daxie Exposure 2019 Market Strategy Plan
On the opening day, in addition to the dressing mirror that Changsha young people loved, on the first day of the Mid-Autumn Festival on September 22, the opening ceremony of the Daxie invited the Hunan TV station host Zhou Qian to help out and be on the scene. Sending a cash red envelope to make the event reach a small climax; at the same time, the only female rock band in Changsha, live performances, the hot performance pushed the atmosphere of the scene to a climax.
Tide brand Daxie Changsha opening band performance scene
It is worth mentioning that the president of the brand, Zhu Feng, who just attended the New York Fashion Week, held a wonderful ribbon-cutting ceremony on the same day. During the ceremony, he said: "In the face of the traditional fast fashion performances such as Zara, H&M and Uniqlo, the lack of brand personality has led to the embarrassing situation that the growth has begun to encounter bottlenecks. This amnesty participated in the New York Fashion Week, because of its unique design. The performance has achieved certain results and won a good order. However, as a new national tide brand, we will not be inflated and lost. After the conference, President Zhu Feng also announced the Daxie brand 2019 annual strategic plan: The overseas sales plan will be launched next year. With the help of the international e-commerce platform, the first round will be arranged in Japan and South Korea; the local bloggers in the United States will be the mainstay of North American business, while the domestic side will be smart retail-oriented and will be selected nationwide. The trend of the young people's favorite shopping malls, the number of stores is expected to 50."
Tide brand Daxie Changsha store customers have strong purchasing power
With the lively opening ceremony, Daxie is about to start a new journey. The first brand meeting will be held on October 14th. It will be held at the R&F Wanda Wenhua Hotel in Xiangjiang Middle Road, Changsha, waiting for the people of insight to come.
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