Vanke Eslite 50 Million Dollars Set Off Online Shopping War

“We want to make the Sanlitun Village on the Internet and Xidan Joy City on the Internet to provide Chinese Internet users with more fashion choices.” Yesterday, VANCL founder and CEO Chen announced that the VANCL founder and CEO prepared a low-key preparation The new apparel e-commerce website V+ (vjia.com) was launched on the 18th and entered trial operation. According to rumors, Chen Yinian has invested more than 50 million U.S. dollars in V+ projects with a number of investment institutions, aiming to create "the Amazon of China's fashion industry." Currently, the apparel brands that are launched on the new website include Nike, Adidas, Lee and more than 60 sub-brands. According to industry insiders, this move will definitely lead to a new round of turmoil in the apparel online shopping market, and competition in this area will become even fiercer.

It is understood that in the growth process of Vanke Eslite, a large number of users constantly put forward suggestions that they can buy more offline products under the traditional clothing brand. As a result, the founder of Eslite has raised 50 million U.S. dollars to establish a new website VJIA.COM that is independent of Vanke Eslite. According to reports, the first batch of V++ cooperation brands include Nike, Adidas, Lee, G-star, Mark Waffi, IZZUE, KAPPA, NewBalance, and Aimo. There are many apparel brands that are actively engaging with VANCL. At the same time, there are also some internationally renowned brands in the wait-and-see phase, which will be determined according to the operation of V+ after going online. It is understood that this new online clothing e-commerce website will focus on the market after 85.

According to a report from the investment industry, from a worldwide perspective, clothing apparel has become the category with the most growth space in the e-commerce industry after books and 3C products, VC investment enthusiasm is high, and China’s clothing online shopping is in the overall online shopping. The proportion is higher than 50%, and the market space is huge and is growing. According to a research report released recently by the consulting industry, clothing is the best-selling commodity category on the Internet. In 2009, the amount of online clothing purchases was approximately RMB 64 billion. A total of 86 million consumers purchased clothing online, accounting for all online shopping consumers. With two-thirds of the quantity, online shopping apparel accounts for a quarter of all apparel spending, and with the increase in online shopping apparel experience, the proportion of online shopping apparel is gradually increasing. It is based on this market trend that clothing online shopping has become a growth point for Internet users to gold.

Analysts expressed their enthusiasm for the loyalty of customers and expressed their unpredictability for Vjia’s future. Analyst International Analyst Cao Fei said, “We can see that since Taobao launches Taobao Shoes City, launching Taobao Garment City is a matter of time and time. In terms of traffic flow, where passengers’ Vjia can hardly match, if they want to be stronger in this area. Taobao's direct competition will be very difficult.