In 2002, "City Jiaoren Trade Co., Ltd." was established in Shenzhen, a special economic zone known for its innovation and growth. From the very beginning, the company aimed to build a modern brand of undergarments that would cover the entire mainland Chinese market. To better support its business expansion, the company underwent a strategic transformation in 2005 by adopting a brand-monopoly chain store model in Guangdong Province. This approach allowed the company to extend its reach to other provinces and establish a strong presence across the country.
To further accelerate growth, the company created a marketing department dedicated to recruiting franchisees. With sincerity and a strong sense of responsibility, it invited investors from all walks of life to join the journey. By June 1, 2010, thanks to the hard work of every team member, City Jiaoren's underwear chain had already opened over 450 stores nationwide. The company continues to grow at a steady pace, opening more than ten new stores each month on average.
When it comes to purchasing undergarments, style is not the only factor to consider. Comfort plays an equally, if not more, important role. City Jiaoren Underwear embodies a high-profile, youthful atmosphere, allowing women of all ages to embrace their natural beauty and feel confident in their own skin. Designed with romantic elegance, the brand brings a unique physical experience that highlights the charm and allure of every woman.
The brand's core philosophy is "Women's health care, advocating fashion and inner beauty." To support this vision, City Jiaoren has partnered with medical professionals and fashion designers to create a comprehensive vocational education and cultural extension system. This initiative includes ongoing training for employees and community programs aimed at promoting the beauty of self-care and confidence. Through these efforts, the company strives to build a brighter and more empowered future for women everywhere.
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