Cutting-edge fast fashion women's free girl with your attention Shenzhen service trade fair
July 11, 2013, 2013 Shenzhen Trade Fair was grandly held in Shenzhen Convention & Exhibition Center. The fair, which combines fashion and business opportunities, attracted many Chinese visitors such as distributors, corporations and fashion buyers from home and abroad. As a fast fashion brand, free girl has always attached great importance to the events in the industry. The free girl's mainland director and marketing manager pay close attention to it and walked into Hall 1F44-46 to interact with China Beauty Network , And accept the China Beauty Network reporter's interview, approachable, amiable attitude, deeply infected around every one!
Chinese beauty network: free girl women first of all we introduce the free girl brand (brand positioning, style, set up time)
free girl Mainland Director: free girl Women's Wear was founded in 1997 in France. With the characteristics of fashion, fastness and high quality, the main features of the brand are high-quality fabrics and soft-looking linear cuttings to show the optimism and independence of the modern era. At present, it has opened its flagship store in 25 countries around the world and has more than 400 specialty stores. Distribution and management agencies in 25 countries.
free girl women's main consumer groups is what?
free girl Mainland Director: Our main age is located in the 25-30 urban women, our brand is very focused on product quality and cutting this one, this is the biggest difference between us and zara, because we know that like zara, h & m these brands go Is fast fashion, but the quality may not do very well, and we are in the quality and design are very great importance!
China Beauty Network: Fast Women Compared with ordinary women's clothing, positioning, sales in these areas What is the biggest difference?
ree girl Mainland Director: Personally , I think the difference between fast-fashion women and ordinary women mainly focus on style and quality, price, store size is different, most of our brand stores have more than 80 square meters, which can give consumers more Comprehensive information and shopping choices, our product updates are also very fast, at least 120 new fashion updates every month.
China Beauty Network: Which side do you want to come to visit this time?
free girl Mainland Director: Because our brand is a foreign brand, our brand is very mature abroad, but we are not mature enough in the country, hoping to get through the show some of the latest consumer shopping trends, including color, style, shop design .
China Beauty Network: free girl and our domestic brands where is the difference?
free girl Continental Director: The most important thing is the style, the domestic brands pay more attention to the brand image of the shape, but for the substantive product design, may not do the best!
China Beauty Network: As we know free girl Women Dubai, Egypt, Turkey and other 25 countries to open the image of the flagship store, then the distribution in the Chinese market how?
free girl Mainland Director: Our goal is to open 2,000 stores in China, with the current focus on southern China and direct sales outlets in Fujian, Chengdu, Chongqing and Wuhan. The future will also be concentrated in first and second tier cities.
China Beauty Network: When entering the foreign markets and the domestic market, what is the difference between free girl women?
free girl mainland president: I think a brand into different countries, the difference is mainly reflected in the design and style, our foreign brands are more casual and sexy, but in the country, the more emphasis is on cutting and quality. Because in the country, most consumers like the same clothes can be suitable for a variety of occasions, may be more subdivided in foreign countries, the party is like, office is what. Domestic girls in the more like not so publicity, low-key elegant.
China Beauty Network: a brief introduction to our team of designers it.
free girl Mainland Director: At present, we have 15 team of designers, our chief designer is in Italy, the domestic designers are in the domestic first-line brand as a designer's rich experience in the hope that through the design of production is more and Chinese women's clothing products.
China Beauty Network: Our brand in the domestic market when there are what measures?
free girl Mainland Director: We now have the first step is to further improve the direct sales stores, and then promote the brand and investment, for every dealer, consumer is responsible!
China Beauty Network: Well, we talked about here today, thank you for taking the time to accept our interview today, I wish free girl women's development can be better and better!
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