Ai on the music president: innovation-driven brand upgrade to achieve the brand dream

After the financial crisis, due to rising manufacturing costs, the international women's brands continue to penetrate into the Chinese market, especially the impact of the apparel online shopping market. The domestic women's clothing industry has become increasingly competitive with high inventories and product homogeneity. In order to solve this living condition, Ai Le Le Pioneer takes the lead in implementing the fast fashion sales model. By virtue of its style and speed, it insists on parity and leads the fashion brand into the mass consumption era, so that fashion is no longer a luxury item and the brand no longer Synonymous with profiteering, win hearts and minds of women in the world, open the fast fashion brand development.

Ai music products believe that the real success need to have enough to sustain the sustainable development of the future fresh elements, all the accumulation today is just the starting point, the core competitiveness of the leader must have a future-oriented traction. Editor In this interview with Aisha (Changsha) Garments Co., Ltd. General Manager Wu Zhong Ye.


艾上乐品 - LGTaste

Edit: Hello! First of all you are very busy, I attach great importance to this interview thanked, can you introduce the brand concept and values ​​of music under the Ai?

Ng total: First, the company is relying on keen fashion sense of smell and rapid updates of goods, "fast fashion" brand Ai music products LGTaste has set off a dynamic storm in the women's clothing industry. Ai on the music fashion brand to fashion as the soul, keeping up with the fashion trend, consumers as the core, establish a unique brand image. Actively seek modern women actively looking for individuality dress development characteristics, in color matching and style design are demonstrated personal. Ai music products as if has become a major mainstream of the world of women, Ai music products emphasize personality, taste fashion, romantic elegance determines the broad market prospects. Ai on the music fashion women let women release beautiful, beautiful plot for women generously. Ai on music fashion women's brand has always been to product quality, service quality and credibility of cooperation as a survival and development of the lifeline.

Second, the commercial value of a brand depends on what value its products offer the consumer, and the brand's consumer is the consumer. The quality of the brand women is better than the quantity. This is also a trend of women's fashion. Ai music products will also play an important role in the future of the Chinese women's fashion industry. Ai on music brand women's differentiated positioning in different ways.

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Edit: Thank you, General Manager Wu, Ai music products come from Hong Kong shopping paradise, this difference is mainly reflected in the positioning of what?

Ng total: from the consumer point of view, Ai music goods fashion women's consumer groups positioned as the cause of the emphasis and respect for freedom and romance, psychological age of 22-36-year-old fashion young women, and most home fashion brands dominated the age of 30 Consumer groups to distinguish, but also closer to some young professional women.

From the product point of view, Ai music products to create belong to China's own brand of women's fashion, from the fabric, design, production and other aspects are in accordance with the oriental characteristics of Chinese women to create. This is a lot of Japanese and Korean fashion women on the market are different. Ai music products have been pursuing their own brand line, to create China's own fashion brand women.

From the price point of view, the brand of women's fashion is usually very expensive, but also for many reasons just entered the door to work or young women in college is unmatched. But Ai on music brand fashion women's price is very popular. It also allows more female friends to join the ranks of Ai music goods, taste the fashion and women's happiness and beauty.

From the clothing style point of view, Ai music products for young and energetic women, to create big fashion, mix and match out of the current fashion, sometimes sweet, sometimes sexy, fully demonstrated feminine soft and feminine side, this is Ai music Beauty of goods advocate. Enjoy the most popular fashion with the moment, so fashion is simple and easy.

艾上乐品总裁:创新驱动品牌升级实现品牌梦

Edit: We are now well-known fast fashion brands, including the more prominent ZARA, H & M, UNIQLO, etc., in comparison, do you think Ai Le music product development advantage in where?

Ng total: Compared with these fast foreign fashion brands, we are from Hong Kong brand, a better understanding of Chinese people's living habits and needs. Compared with local brands, we have a clear product positioning and style characteristics, with updated management experience, but also more in line with contemporary consumer psychology and habits.

Editor: Faced with increasingly fierce competition in the apparel industry, as their own market has been relatively saturated women, can you introduce the company's management advantages, service advantages and characteristics?

Ng total: First, the pursuit of fashion is from the heart of their own love and life, the brand women's "fashion" concept into every product, so that every urban woman bloom the most exquisite aristocracy, Inspired unlimited creative fashion sense, enjoy self style. Ai on the music women's brand relentless pursuit of passion and creativity, the spirit of each person from the unique style will be displayed in each piece of clothing, each quarter with different ideas to launch a distinctive theme style, so that the fashion of the new aristocracy to enjoy The latest trend of delight.

Second, in the development goal of "building the No.1 brand in Chinese fashion womenswear", "Ai Shangle Commodity" leads the "franchise" model in the domestic apparel industry and takes the brand chain operation. With "solid strength, high quality Products, perfect service, a unified image "has won the recognition and recognition of our customers, consumers have a high reputation. According to the detailed market research, Ai Top Music women's brand divides the target customers into concentrated areas and selects the best partners and provides them with a series of store support policies. In addition to unified distribution specialization and standardized shop terminal management Standard tutorials, but also provide a comprehensive management of women's shop management information, covering inventory management, product knowledge, sales skills, display, store finance, promotion arrangements, replenishment supply, service standards and other aspects of all aspects of women's clothing shop management training course. In the meantime, the professional retail service team of Ai Lele Women's Wear provides professional consultation service for every store that has business problems and room for improvement through modern information means. In exploring the terminal of the profitability of the road, Hong Kong Ai music goods (International) Fashion Women Ltd. will pay the greatest efforts to be concerned about the details from time to time, and generously give partners maximum support, mutual assistance The farther away, make the brand invincible in the market.

艾上乐品总裁:创新驱动品牌升级实现品牌梦

Edit: Lead Ai music goods LGTaste women's dress to the country, what do you think the biggest challenge?

Ng total: I think the biggest challenge is to create innovative capabilities, because the domestic women's industry is rapidly developing, is changing, so the context requires us to constantly change, continuous learning and innovation. Therefore, our team always keeps learning. This makes us passionate every day to meet new challenges. It is no longer a job, but a part of our life. Only by changing and innovating can we find out the beauty of life, and many things are impossible, and it becomes possible.

EDIT: What kind of development would you like to have in the future?

Ng total: As the saying goes do not want to be a soldier is not a good soldier, Ai music brand we certainly hope it can do better. This is the goal and responsibility of myself and my team, and we have our own plans and tactics as to which goals. I hope that through the efforts of our team Ai Ai music products become China's dominant brand and expand its strategy to target the country and strive to occupy the TOP list nationwide. It is not easy to achieve this goal. We need to overcome many difficulties. However, the road is a step by step process. As long as we firmly believe in it, we will certainly achieve it. I am waiting for that day to come.

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