"Shuangsheng" Qisuan Anzheng Fashion Group Opens a New Chapter in Endogenous Development Strategy

"Shuangsheng" opening curtain Anzheng Fashion Group opened a new chapter in endogenous development strategy

Catch the Chinese Fashion Gold Decade Express
Anzheng Fashion Group embarked on the real road of brand development, it should still be derived from the 2001 after the sale of the registered trademark of HaoZhi. According to the historical events of Xizi, 11 years ago, the Qizi brand was born and realized the transformation of leather garment enterprises to high-end chain women's clothing. The company first developed direct-operated stores in the northeast and participated in the China Garment Expo in March 2001. In the first half of 2001, it developed several franchise stores. The Kouzi brand took advantage of the then advanced franchise business model to catch the gold of the Chinese garment industry. Ten years of express train.
In this golden decade, the most important brand development factor is the company's design and research and development capabilities. The founder of Kuangzi quickly realized this point. In 2004, Kuangzi established a R&D headquarters in Shanghai. In addition to recruiting talents from well-known design universities in Beijing and Shanghai every year, Kuangzi also has a presence with the famous Nalirotti in Paris, France. The design firm establishes long-term strategic partnerships and invests tens of millions of yuan each year for creativity, R&D and design, laying a solid foundation for the brand to fully interpret Europe's most fashionable and popular style. In 2007, Kou Zi also tried to turn "leadership" into "creating talent," and started the school-enterprise cooperation model. He established the "Donghua-Jizi Out-of-school Teaching Practice Base" with Donghua University's School of Garment Art and Design to cultivate understanding and understanding. A design talent who agrees with the concept of brand development. The combination of strengths and strengths of enterprises and institutions and their complementary advantages have also created a talent pool for the strong development of the Kouzi brand.
After several years of development, the “Jizi” brand has become one of the leading brands of high-end mature women's wear in China. It has a good reputation and a strong brand appeal in the industry and among consumers.
Brand Diversification Strategy Helps Ann Force
In July 2010, Zhejiang Haozi Industrial Co., Ltd. changed its name to Anzheng Fashion Group Co., Ltd. The well-thought-out rebranding is full of strategic thinking on the new strategic development plan of Anzheng.
The slump in the European and U.S. markets triggered by the US financial crisis in 2008 brought a huge impact on China's garment export market. As the Anzheng Fashion Group implemented its brand strategy, it was not affected by the financial crisis, but instead bucked the trend.
From 2007 to 2011, one of the key points in the company's five-year plan is to implement a multi-brand strategy. In 2008, the branding of IMM Yinmer Women's, a brand for cutting-edge fashion crowds, began with the multi-brand strategy of Anzheng Fashion Group.
The three years from 2008 to 2011 were three years of rapid development of Anzheng Fashion Group. Anzheng Fashion Group began to gain market and consumer recognition in a wider range. In 2011, Anzheng Fashion Group 玖 女装 女装 女装 Women's Brand was recognized as a brand-name product in Zhejiang Province, and 玖 ” 获 获 获 获 获 获 浙江省 浙江省 浙江省 浙江省. At the same time, Anzheng Fashion Group has begun to emerge in various important activities at the industry level. On October 25th, 2011, the 10th Anniversary Celebration of Anzheng Fashion Group and the brand's brand IMM Yinmer's Spring/Summer 2012 Fashion Conference were held at the Beijing Hotel, which attracted the participation of important fashion people from China and Italy and mainstream Chinese media. Mr. Mario Boselli, Chairman of Italian Fashion Association, and Mr. Du Yuzhou, Chairman of China Textile Industry Association, gave a high rating to Anzheng Fashion Group.
In April 2012, the AZ Anzheng Menswear brand was launched. The first direct-operated store opened on April 27, 2012 at the Zhuozhan Shopping Center in Shenyang. AZ Anzhen men's style is located in business fashion, different from the traditional business dress, business leisure and sports and leisure categories. The brand aims to perfectly combine the cultural heritage of China with mainstream fashion for five thousand years, creating a luxurious quality with oriental texture, and becoming the backbone of Chinese men's high-end brands.
The establishment of the AZ Anzhen menswear brand has added new vitality to the Anzheng Fashion Group, marking a multi-brand strategy for the Anzheng Fashion Group.

"Shuangsheng" opening curtain Anzheng Fashion Group opened a new chapter in endogenous development strategy

Innovation and change to enhance the brand's internal motivation
In the new era, the economy is faced with a more complicated situation. Affected by the consequences of the financial crisis, the world economy is in a slump, and the domestic economy has also been greatly affected, entering a slower pace of development. With the rising cost of domestic brands and the large number of international brands entering the Chinese market, the domestic market is facing real international competition. Anzheng Fashion Group will deal with the current situation?
After sorting out the brand strategy, the operators of Anzheng Fashion Group fully realized that the promotion of the brand's endogenous power is the true essence of constantly adapting to market changes and winning consumers.
What is the endogenous power of the brand? When it comes to the fundamental is to enhance the brand's fundamental competitiveness. The brand's fashion competitiveness is an important part of the brand's endogenous power.
The forthcoming "Double - 2013-2014 Anzheng • Lin Jinliang Senior Menswear Launch Conference and 2013-2014 Panasonic • Gong Xiu Women's Wear Apparel Conference" performed at Beijing China International Fashion Week will be represented by the bright and beautiful appearance of Anzheng Fashion. The Group intends to continuously enhance the brand's cultural connotation and enhance the brand's fashion design competitiveness information.
"Transmutation" is the theme of the JZ LiZhen conference, which expresses the law of the brand constantly changing itself in order to lead the trend of the times. In 2012, JZ Zhaizi teamed up with Ogilvy & Mather to re-combine the brand and established a new brand positioning of self-confidence, elegance and femininity. This “Transformation” conference opened the prelude to the elegant rebirth of JZ Zhezi brand. The brand's new development is worth looking forward to.
"Top Style" is the theme of this AZ Anzheng Senior Menswear Conference. The press conference under the name “Ding” took advantage of the status of “Ding” in the long history of China. It was inspired by the atmosphere and solemn luxury expressed by “Ding”, with the unique pattern of “Ding”, and "Ding" has formed its unique mottled texture as an entry point after years of eroding and integrating into modern life. It strives to create a sophisticated and high-end fashion style. This style is coordinated with the core cultural positioning of the AZ Anzheng brand. AZ Anzheng Menswear is the new force point of multi-brand strategy of Anzheng Fashion Group. AZ Anzheng Brand is defined as a high-end fashion luxury brand. The luxury products it defines are not simply the high quality and high price, but are behind it. The tremendous wealth value created by China’s profound historical culture and artistic heritage, the stunning performance of this conference, officially announced the brand's luxury freshman.

From the perspective of the re-casting of the JZ LiZhi brand and the high-end brand positioning of the AZ Anzhen menswear, Anzheng Fashion Group has an orderly and clear approach in pursuing its own endogenous development strategy. Based on the forefront of the market and continuously introducing new strategic directions for brand development and innovation at multiple levels, this is also the internal reason why Anzheng Fashion Group has steadily moved forward in the mid-to-high end apparel market.