Honeywell High-end Women's Wear Introduces the “Buyer Model”, a New Hot Spot for Brand Marketing

As can be seen in the special shop of the famous honey mill, there are as many as 4-5 brands sold in a single store at the same time, many first-line brands have, such as Ou Shili, Kou Zi, brother, met and other well-known domestic brands, shopping malls thousands of Yuanjia's clothes only cost hundreds of yuan at famous specialty shops. This huge discount temptation is undoubtedly huge for those who love brands and quality.

The shops that go into Methroja are almost no different from the designer stores. The fashion styles are more novel and unique, and they quickly follow fashion. The brand's sales price gives people a great contrast. According to the survey, Honeywell will soon be a star shop in a block in a block of streets. Women in the city will come to the United States, and they will find Amos in the famous store, Amoy, and Amoy.

Buyer mode, creating a stylish pusher

So, what makes Honeywell high-end women's fashion boutiques have so many fashion fans, the reporter learned that its operating mode is "buyer mode", and its buyers cover the globe to provide a hot and fashionable fashion trend for the terminal sales network. With the pulse of fashion to provide fashion nowadays hot famous fashion.

When it comes to these "buyers" brand integrated stores, they have to pay attention to their core competitiveness - professional "buyers." The buyer's shop looks like a lot of brands, but the aesthetic taste is only specific, only for a predetermined set of consumer groups to purchase goods, and whether it can obtain the favor of this default consumer group, the key depends on the professional buyers of goods Judge. Honeywell's agent in Guangzhou told reporters that their buyers have 8 years of professional experience and fashion career. It is not easy to cultivate a qualified buyer. It takes both time and practical experience, personal taste. 18 martial arts such as market analysis capabilities are indispensable.

Mixed fashion, personalization and diversity to attract consumers

When asked why the buyer model appeals to consumers, Ms. Li Suizhou Suizhou store salesperson said, "The uniqueness of the product is strong, the limit is limited, and it will not be replenished once it is sold out. We have a lot of old customers here. Several of them.” These customers have a better understanding of the brand, but also pursue personalized “do not sneakers”. The “buyer model” brand integrated shop meets some of their needs. “Although there are stores in each store, the goods here are specially selected special editions and limited editions, which are basically different from the store styles.” According to the purchase guide, this is the main way the brand attracts consumers.

According to the market and the fashion of the season, professional buyers are pursuing different styles of clothing from different countries. The buyer's shop brings together well-known brands at home and abroad, and even some famous designer's exclusive brands and limited edition clothing accessories. This provides a great convenience for consumers in the city where the buyer’s shop is located: there is no need to go overseas, do not have to go west, or even compare in the same mall, and if you fall into the bottom, you can buy the most you want. commodity.

Atmosphere shopping and spending

Chen Fang completely subverts the brand classification in traditional thinking, but directs the consumer demand. For example, when you buy a chiffon top, you can quickly see the short skirt and shorts that match it. Shopping in the store can easily lead to joint sales. The honey store's agent told reporters that the store is operating Domestic high-end high-end brand names, Chinese designers create their own brands, and will increase sales of powerful new brands in accordance with the market's feedback, to ensure that goods are always sought after by consumers love, and go hand in hand with fashion.

According to industry insiders, specialty outlets have a huge market in China, especially the introduction of a "buyer model." Send buyers to the national factories to directly purchase popular products, among which the limited-brand or classic-style products of the brand are most likely to be purchased directly. As an exclusive sale, specialty outlets have a great advantage over other sales channels in terms of price and operating goods. This business model is quite suitable for Chinese female consumers who love quality and understand the brand.

Buyers and brands

For the fast fashion brand, the first is based on a smooth industrial chain, and the buyer is the lubricant that makes the industry chain smooth. The mode of buying hand-made products with high efficiency has made the industry chain smooth in a manageable state. In this regard, people in the industry believe that: “The buyer’s duty is to be most appropriate at the most appropriate time, the most appropriate place, and the most suitable place will be the most appropriate. The goods are available to consumers for purchase.” And this is the most appropriate time management problem. The buying system is very strict for the whole brand from the beginning of the product planning, to the production of the orders, the storage of the products, the marketing planning and so on. The mode of operation, fast fashion representative Zara used this mode of operation very smoothly to achieve great commercial success.

In short, fashion buyers are becoming more and more enviable careers, but also become a career that fashionistas dream about, but to become a fashion buyer is not so easy, absolute market insight, experienced clothing operating experience , Extraordinary fashion tastes are indispensable!

China's high-end clothing is being reshuffled at the key point, behind Honeywell's large-scale, high-paying recruitment of buyers, but also confirmed the recent economic experts' forecast: China's apparel industry is rapidly recovering. Honeysloyal, the top brand of Chinese buyers, should play an important role in the apparel industry in the future. The same applies to professional buyers.