"Happy" and "Kapp" ​​hand in hand to jointly explore interactive marketing

Since August 15th, users who log on Kaixin.com's “Happy Life” will find that in the clothing city, “Kappa flagship store” has been added. Users can purchase a total of 28 Kappa dresses with “ultra-low prices” and receive rewards.

It is reported that Kappa flagship store settled in "Happy Life", the left side of the task list set up a separate Kappa icon to guide users to buy clothing, complete tasks, get rewards. After selecting the clothing in the Kappa flagship store, the user simply clicks on the pop-up window to enter the Kappa official website, watch the trend mix and match picture and share it back to Kaixin.com, then the purchase right can be opened, compared to other clothing's "ultra-low price "The purchase of Kappa clothing will increase the attractiveness and happiness of the characters in the "Happy Life". Click on the billboard set up next to the Kappa flagship store, users can also jump to the Kappa official website to view the latest trend information.

"Kappa's flagship store for 'Happy Life' is really affordable. The Kappa trend apparel at $400 is the same as the value and happiness value of the game's character which is increased by tens of thousands of RMB worth of clothes. It's a great value!" Wang Ye, a loyal user of life, shared this "shopping experience" with friends. "In the "Happy Life" try Kappa's blue casual cropped trousers and down vest suit for my game characters, and the mix and feel is really good. Just take the iKappa vouchers to buy a real try, hope Putting on the real thing can be compared to the 'I' handsome in the game, haha!” The user Sun Siyu released a happy record, and @ his own friends, looking forward to new clothes.

According to DCCI statistics, the market size of the SNS website in 2011 exceeded 1 billion yuan, and the growth rate exceeded 200%. In 2012, the market scale is expected to double and exceed 2 billion yuan. And in the next few years, SNS advertising will continue to maintain a high growth trend, and by 2015 its advertising scale will reach 14.4 billion yuan. The survey shows that the high correlation between users and target audiences is one of the important factors for SNS to become a popular marketing platform. Among the major SNS platforms in China, Kaixin.com has 130 million registered users, and the proportion of high-end users (high-income, highly-educated, and high-level jobs) has reached 18.71%. This has naturally become a platform that advertisers attach great importance to. Ereli Consulting analyst Ding Li believes that the most important thing is that “products appear as props in the game. One of the better results is that users will not have the disgust of hard advertising.”

The person in charge of Kappa's activities said that the reason why he chose to cooperate with Kaixin.com's popular game, “Happy Life”, is that users have already shown animosity toward rigidly implanted advertisements, and social networking games have effectively evaded this risk and provided A brand new model. Users can really enjoy playing games, interact with friends, and are willing to learn more about brands. “We prefer to infiltrate our brand philosophy in our users' social behavior rather than force users to promote our products. Moreover, Kaixin.net users are mostly young white-collar workers, and they are highly compatible with the Kappa target consumer groups. We strive to 'Happy life' relaxed and fun social relationships to create a brand image that suits young white-collar workers."