Pedromon gene recombination, development of new highlights: improved tunic

There is a set of figures worthy of attention: In 2009, Shanghai Piromon's custom suits were made 50,000 sets; in 2010 it was reduced to 30,000 sets, and profits increased by 30%; last year, the number of customized suits was still around 30,000 sets, and profits Another 30% increase. Wu Wenqing, manager of the CAD custom center of Pelowuo Corporation, told reporters that the market price of Pelowon suits was only about RMB 1,000. Now the price of a set of Perloomont custom-made suits has basically been the same as that of international brands. Behind this change is the result of "genetic reorganization."


Garment manufacturing is a labor-intensive industry. In recent years, many garment companies have been desperately reducing costs, increasing production and seizing the market. This made Perromeng anxious. While management was racking his brain to increase market share, an expatriate marketing consultant said at the Pedromon Costume Symposium: Why is it that the more you sell your suit, the better? The most famous Davidson company in London was founded in 1803. The suits of the British royal family, ministers, governors, and county chiefs were all customized here. The price of standard two-piece suits was nearly ten thousand US dollars. high. "Is this not what Péraverón did in the 1930s and 1940s?" Proromeng's management made a fuss: "Bigger, we don't have the financial advantages; we do have the innate gene to do fine."


Taking the haute-couture brand line is not a return to the past tailor shop, but it must be reformed in the technological system. Piromonshede spent a great deal of money in his studies. In 2003, he invited top-ranking clothing industry experts, design masters and marketing service experts from Germany, France, Britain, and Switzerland to serve as “visitors”. Pedromont also introduced advanced equipment from Europe, and has established advanced custom-made project teams and CAD studios to integrate "custom-design". Customized suit fabrics imported from Italy, etc., keep pace with the international fashion; also with the country's top apparel fabric companies to carry out strategic cooperation, according to the design requirements of custom-made fabrics.


Nowadays, in the custom-made list of Piromon's suits, besides lengths of clothing length, bust, shoulders, sleeves, middle waist, and collar, each column is divided into several small items according to the customer's specific conditions. Compared with Dunhill, Zegna and other international big-name custom orders, the level of detail is not inferior. With the advanced CAD system, the customer's human body size is input into the computer, and it is possible to directly test and replace the fabric and style on the human body digital model. In the past, it took more than 72 hours to make a piece of clothing. Now it can be reduced to 22 hours, which greatly improves the efficiency of proofing and cutting. Pedromon also noted that most international brands have adopted multi-brand and full-series strategies. For example, in addition to men’s high-end custom suit core brands, Zegna also launched fashion, sports and women’s wear brands, introducing lingerie, perfumes, glasses, watches, shoes, leather goods, and ties.


As a result, Piromon began to rely on brand influence to extend the product line. Now, Piromon's catalogue includes tuxedos, Smorgan dresses, machete wedding dresses, Zorro-style shawls, collared gowns, girdle gowns, knights' breeches, safari suits, golf knickers, and crickets. Grapes are embedded in coats and so on. With the diversification of consumer demand, Piromon will also gradually extend its product line to men's clothing such as T-shirts, trousers, windbreakers, ties, underwear, shirts, leather goods, hosiery, down jackets and so on.


Chairman of the Pedromont Corporation, Jin Jianhua, told the reporter that there is also a bright spot in the development strategy of Pedromon - "Chinese clothing", that is, the reformed tunic. In order to allow men to wear a tunic, they can also wear a “feeling”, and Piromon made a slight improvement in the style of the old tunic “without cracks in the back piece” to create a suture that can effectively improve the shortcomings of the tunic compared to the “plate”. Make clothes more waistline, and add more bright and stylish colors such as blue, camel, gray-green, beige and so on. Jin Jianhua said that in the future, Pei Luomeng will increase the “Chinese clothing” R&D and market cultivation, making it a “newcomer” in the clothing market in China and even the world.