Y.CMD Yingcai Meidi 2012 Guangxi Brand Promotion and Investment Conference held on August 8th

Y.CMD Yingcai Meidi 2012 Guangxi Brand Promotion and Investment Conference held on August 8th

If in 2008 you missed the wave of sports brands, then you can't miss the wave of fashion casual brands today! Otherwise, you are "wrong again wrong!"

Since 2008, the domestic apparel market has whipped up a wave of popular love campaigns. At the same time, the sports brand has become a hot trend in the market. A variety of related products and brands emerged at the right time, and a variety of business environments have also changed due to the strengthening of sports brands. From time to time, new changes in the fashion trend in 2012 will also present new opportunities. Today's consumers pay more attention to the brand's fashion, comfort, aesthetics, personalization, and uniqueness. thus. Many brands have begun a wave of transformation. Many brands that have operated for many years began to change the design route and market development route. One tends to fashion, and the other tends to personality. The Y.CMD Yingcaimei Land has been insisting and creating for more than a decade is the development trend of this market. Especially this year, Y.CMD's agents throughout the US show a high degree of market recognition and rapid growth. Y.CMD Yingcai Meidi is exactly the fashion casual brand that is needed by the apparel market. Y.CMD Yingcaimeiji has already been positioned with its unique design, fashionable elements, personality matching, bright colors and China's first European leisure brand. And so firmly established in the ranks of casual wear brands!

The “Y.CMD Yingcai Meidi 2012 Guangxi Brand Promotion and Investment Conference”, a European-style fashion casual brand owned by Dongguan Jiahui Garment Co., Ltd., will be held in Nanning, Guangxi in early August. The event was organized by Y.CMD Guangxi Province Agency - Guangxi Jumao Trading Company.
2012 Y.CMD brand investment conference three major points of view:
a) New positioning, new products
Y.CMD (Charming Color) creates the concept of "easy consumption and stylish enjoyment" in modern casual wear, and distinguishes it from the leisure and public consumption in China and the enjoyment of the public. Bring the latest European fashion elements of the international trend to the design, so that the products cater to the fashionable consumption demands of the young people nowadays, while escaping from the simple, monotonous and lacking features of traditional leisure. Y.CMD (Yi Cai Mei Di) is more inclined to the sweet line, the design style is simple and lightweight, bright colors, with a young avant-garde, full of urban design style to win, she follows the fashion pace, her enthusiasm and vitality, octagonal, in gestures Inadvertent overflow.
Y.CMD's target customers are mainly 22-year-old young people who are keen on fashion trends, cater to young people's dress preferences, and have relatively low prices. The design and style of clothes follows the latest fashion trends every year!
Consumer groups
Mental age: 18 to 30 years old, core age: 22 to 28 years old college students, young white-collar workers in pursuit of fashion.
product structure
Urban Modern Series: 50%, British Campus Series: 30%, Urban Leisure Series: 20%
Product Categories
Shirts, T-shirts, blouses, skirts, jackets, windbreakers, coats, sweaters, cotton down jackets, denim jackets, casual trousers, casual shoes, socks, backpacks, and accessories.
Price positioning
Autumn and winter: 99 yuan -699 yuan (core price: 159 yuan -499 yuan)
Spring and summer: 59-489 yuan (core price: 99 yuan -299 yuan)

Y.CMD Yingcai Meidi 2012 Guangxi Brand Promotion and Investment Conference held on August 8th

b) New thinking, new combination

Y.CMD teamed up with Guangxi Province-Guangxi Jumao Trading Co., Ltd. to join hands and develop together. Guangxi Jumao Trading Co., Ltd. is a well-known apparel brand sales company in the west of Guangxi. It is a privately owned enterprise with centralized management, and mainly engages in many well-known clothing brands such as Hongxing Erke and Y.CMD. At present, there are more than 1,400 employees in Jumao, and the total number of direct-operated + franchised stores for all brands is 450. Constructed with Nanning as the leader, Guilin, Liuzhou, Yulin, Beihai, Baise, Cangzhou, Chongzuo, Qinzhou, Guigang, Hezhou, Hechi, Fangchenggang as the mainline, radiating the sales network in Guangxi, and a strong sales network driving Y.CMD And many well-known brand clothing in Guangxi's rapid development.