What positive and hopeful words should we use to kick off the 2009 prelude? In fact, under the stern hit of the harsh reality and the ruthless numbers predict that this year will be extremely cold, we have neglected many wonderful things that will happen in 2009.
Why do you say it?
According to market research network eMarketer, this year's online revenue forecast in the US alone jumped from $146.8 billion to $142.4 billion, an increase of nearly $6 billion. Look at this statistic: The famous media Nielsen Consumer Insight reports that “in 2009, consumers will spend 17% more time on online marketing business.†This means more people will spend more time online. shopping.
Undoubtedly, my idea is correct. In 2009, you will have more opportunities to make more money online. Whether you have a website in the past, you can start now.
But you must be clear about how you should allocate time, experience and resources.
In order for you not only to survive but to prosper in 2009, I rolled up my sleeves and started writing. I will study the emerging Internet trends that are popular this year, and list five of them. I hope they will greatly help your network. Marketing career.
One of the emerging trends: Consumers are increasingly relying on online shopping to save money.
Nowadays, more and more people are using online shopping. According to the survey, 80% said that online shopping can save money, 95% said that online shopping can enjoy free shipping discounts, and 83% said that there are special products on the Internet.
Obviously, 2009 will be a year full of business opportunities.
If your site offers specials, put them in a more prominent position so visitors can easily see them. Don't let your visitors dig deep into the site or chance to find them. If you offer free shipping, don't hide this offer in the order form and show it boldly. This detail can drive customers to make critical decisions.
However, before you put certain items into the special basket, you also need to take care of some other things. Although that survey shows that 88% of people like to shop online is to save money. But 83% said they did this to reduce the hassle of on-site shopping. So online shopping is not all about saving money, but also customers are looking for more convenient shopping methods. So make sure you bring convenience to your customers and provide them with quality service as much as possible.
Emerging trend two: Consumers repeat shopping on the Internet from automatic mail recommendation.
A recent 2008 Razorfish Consumer Experience reported that a large percentage of 65% of online add-on purchases are due to automatic referrals. That is to say, 60% of consumers only buy more things because of email recommendations, in fact, these things are not included in the original purchase list. Therefore, email marketing is really a good job. I strongly believe that the people who developed in 2009 are those who spend a lot of time doing email marketing to cultivate their relationship with consumers.
In order to more effectively build relationships with consumers and more effectively review products that are of interest to you, you should have an accurate mailing list. Perhaps, having a large mailing list before is your main goal, but now it's time to consider quality better than quantity. If your mailing list is crowded with people who are not interested in your information, your email marketing is futile, so having a streamlined mailing list is much better. Another thing to note is that the mail you send must be of a higher quality. Later, you also need to pay attention to the mail test. Currently, only 40% of merchants do pre-mail testing. In fact, those who do pre-mail testing get twice or more mail conversion rates (generally mail conversion rate is 3%). So make sure you've detected different email content, different themes, and different time periods to send emails to make sure you're using your mail more.
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