"Piano Beauty" Creates a Fashionable Dress for Mature Women

Why is "Pine Beauty" "Red"?
--Interview with Xu Meiqin, Chairman of Shanghai Meiyi Clothing Co., Ltd.

"Entire customers, amazing praises, and unusually lively sales scenes." This is a scene seen by reporters in the "Qin Meiren" brand shop. "This shop is like this every day. It's very popular. Everybody is just grabbing clothes." "The beauty of the piano has brought me back with a sense of youth." A middle-aged woman carrying more than a dozen "Qinmei" brand products showed The reporter said...
"Fashion, elegance, femininity, and elegance" These vocabularies that outsiders can only associate with young women, "Piano Beauty" are perfect to give mature middle-aged women. With a bit of curiosity and doubt, the reporter interviewed the founder of the brand - Shanghai Meiyi Clothing Co., Ltd. Chairman Xu Meiqin.

Create a fashionable dress style for mature women

"I want all middle-aged women in China to be young!" This is Xu's original idea...
With the idea to do it, in 2002, the industry has become quite well-known Xu Meiqin registered the "Qin Meiren" brand. In order to make this brand better meet the needs of mature women, she did not hesitate to build the “Qin Beauty” design center in Seoul, the international fashion capital, and hired Korean senior costume designers to create the idea of ​​“Qinmei” brand. design.

Combining western minimalism, South Korean fashion and Chinese classic elements, the “Qinmei” brand has created a style that is highly popular among Chinese women, especially mature women. The brand's bold and innovative design thinking, relaxed and comfortable design style and loose and elegant fashion modeling, to show people the unique temperament and elegance of oriental women.

"Leisure without losing elegance", "dignified but quite charming" became synonymous with the "Qinmei" brand. "At the time, I was in the store and was a good model. Everyone thought that my dress was very fashionable. "Chairman Xu confidently told reporters. "I finally realized my dream and let mature women wear confidence and wear fashion." Chairman Xu smiled with pride.

"With the improvement of living standards, people are no longer confined to the basic needs of clothing, but pay more attention to the taste and quality of clothing." Following this idea, "Qin Beauty" brand insists on the selection of imported high-precision hemp, Cotton and other green fabrics as raw materials, these green fabrics for scientific pollution-free processing, its product quality has fully met the requirements of environmental protection, to meet the needs of modern people quality of life.

Under the premise of guaranteeing the breathability and health care performance of the fabric, "Qinmeiren" skillfully integrates eastern and western classical cultures, and is exquisitely ingenious in pattern design and special craftsmanship. Every appearance of its new products will cause waves of fashion. whirlwind. To create a "classic life, intellectual woman" as their own responsibility, "Qin Meiren" skillfully grasp the European and Korean fashion trends. The "fashion, comfort, elegance and richness" style of its products is even more fascinating for the slightly blessed women. Its color jumping, changing style, so that its "Qin beauty" moment full of dynamic and fashion. In particular, the international level of its embroidery technology is favored by consumers.
"Qin Meiren" spring and summer products are the main price between 200-500 yuan, while the price of autumn and winter products is only 300-900 yuan. "Top brands, the price of civilians" have been fully reflected here.

As of now, "Qinmei" has become the best choice for mature women. At the same time, the style of the brand's fashion and atmosphere has also attracted the attention of many young women. The "Qinmei" consumer group has expanded to 25 to 55 years old. Fashionable women. Its products are characterized by atmosphere, personality, youthfulness, vitality and succinct serialization, which perfectly embodies the charm promise of “create a beautiful woman”. The appearance of the "Qinmei" brand also brought vitality to the dull mature women's clothing market, giving consumers a bright feeling. Its stylish, colorful and elegant design style allows mature women to regain the feeling of a girlhood.