2019 Spring and Summer Shanghai Fashion Week will start a new journey on October 10, 2018. As a fashion week with 15 years of history, Shanghai Fashion Week has become China's most influential and most extensive fashion. The activity of the subject.
This season, Xintiandi's works are released more clearly in the New product launches of high-end design brands. The fashion brands that combine creative style, product innovation ability and market reputation are representative and influential, and combine the functional quality of fashion with spiritual appeal. . In addition to the well-known brands of JI CHENG, Reclothing Bank, CJYAO, WAN HUNG, LEAF XIA, ANIRAC, INXX, MOISELLE, etc., there will be BAN XIAOXUE, AT-ONE-MENT by Wanbing Huang, SHUSHU/TONG, Luem, RODERIC WONG, IMMI, YOUPPIE and many other brands that have received industry attention have landed in the Taiping Lake show, bringing their own creative presentations. While maintaining the quality and design of the work, the brand is released from content to form, focusing on issues such as feminism, cultural heritage, and public welfare concepts.
Ms. Lu Xiaolei, deputy secretary general of the Shanghai Fashion Week Organizing Committee and one of the BoF 500 members, told BoF: “Before, young designers always chose to work in Labelhood or static exhibition because of various resources. Small-scale form to release their own series, but this time, more and more young designers are starting to enter the main show of Xintiandi, making a show in a more complete form, and forming a progressive Development. Of course, in this development, we need more help from Shanghai Fashion Week, whether it is supporting support or sponsorship."
In addition, LABELHOOD and XCOMMONS, which were born in Shanghai Fashion Week, will also bring new actions. As mentioned in the previous BoF report, this season LABELHOOD will make its debut at the Shanghai Museum of Contemporary Art and establish a long-term cooperation with it. Relationships form a new touch point between Chinese design and contemporary art. With the theme of “The Magic Power Electromagnetic Fieldâ€, LABELHOOD brings together 22 design brands that represent the current creative fresh energy of Samuel GuìYang, Yirantian, Pronounce, Feng Chen Wang, Private Policy, Sirloin, Yingpei Studio, 8on8, etc. Artistic experience. At the same time as the clothing show, the exhibition “New China Chic: A Fusion of East And West Contemporary Chinese Fashion under the East-West Cultural Exchange†will be launched to analyze the works of contemporary Chinese fashion designers through objective observation. The endless fashion current.
The use of commercial and artistic cooperation in different fields, while providing promotion and acceleration for the brand, also provides more layered and selective XCOMMONS for the brands displayed in Shanghai Fashion Week will continue to deconstruct the common value across different fields. Bringing a blend of five fashions and art, technology and lifestyle, Hussein Chalayan will also bring its collaboration with Chinese brands.
At the same time, commercial brands have also become a strong force emerging in Shanghai Fashion Week. The 100-year-old British brand DAKS will perform the British aristocratic aesthetics in Yanqing to celebrate the upcoming 125th anniversary of its brand. The young high-end brand DOUBLOVE of Yaying Group will join hands with this season's Shanghai Fashion Week to bring the new series of 2019 spring and summer new products. This season's opening big show will be led by ME&CITY. The first spring/summer 19th new product will be launched with the theme of “Me, Made In Chinaâ€, which will make a sound for China's new “quality†and establish the awareness and confidence of the Chinese people to consume local brands.
From design lead to quality support, Shanghai Fashion Week original design brand "Asia's largest order season" concept continues to work, MODE Shanghai clothing and apparel exhibition, Ontimeshow, Shitang, DFO, TUBE, ALTER, not Showroom and other major exhibitions will be fashion Debuting during the week, as an important step for Shanghai Fashion Week to expand from the show release function to the diversified service platform, the MODE Shanghai Apparel and Accessories Exhibition featuring the “Buy Hand Model†will be unveiled from October 11th to 14th. Shanghai World Trade Center has opened up a new hot spot for the commercial design of the brand. “At present, we have not clearly defined the types of subdivisions at the exhibition, but we hope that all kinds of exhibition halls can do better in the selection of brands, and also create a way for designers and brands to meet directly with buyers. The opportunity for communication.†For the new exhibition promotion, Lv Xiaolei said, “The MODE Shanghai clothing and apparel exhibition always feels old and the space is a bit small. This time we chose a new tent. To expand the floor space of the exhibition, and also improve the design of the overall environment, in order to give the buyer a better experience upgrade, not just in appearance, even the lighting we have made a new adjustment We used to think that if it is a fashion show that needs good lighting, the same is true for static clothing.†The MODE exhibition in the eighth season not only fostered and hatched many original brands, but also traded, technical exchanges and culture. Interaction, resource sharing, etc. endeavor to support the original strength, the experience of the commercial space has received more attention in this season's MODE, Shown below, service, merging the role of business, a more humane experience a sense of feeling and interaction is also an exploration of the traditional exhibition scene iteration,
China has become the market of choice for more and more international brands to expand global channels. This season, the SIFS international brand will be released by the famous American women's brand bebe from the United States, and the Lebanese high-end brand with the reputation of “the magician who created the princessâ€. Mikael D, showing two distinct modern feminine styles of self-confidence and aestheticism.
Throughout the fashion week, the exhibition, and the international influence activities, create a new ecology and radiate to all participating brands, designers and institutions. This international influence is also reflected in the fact that the level of the designer's release is closer to internationalization, the trade show is more energetic, and the participating brands in other Asian countries are more and more, and the BoF fashion business review is about to be on October 15th. The “On the Road†summit is also one of the manifestations. “It’s not just from the event itself, its topic is also in line with the international perspective†Lu Xiaolei added.