"Mihuang Cashmere" draws brand new blueprints for the Olympic Games

A gathering of industry elites in sports, economics, and development -- and the symposium on the development of the brand strategy of the China Mihuang Cup China Garment Enterprises was recently held in Beijing. This is a new initiative of Mihuang Cashmere, located in Zhili Town, Wuxing District, to take advantage of the Olympic Games Dongfeng to further explore and implement the brand strategy, and strive to build China's top cashmere brand to the world.

The seminar discussed issues such as strategies and opportunities, modes and experiences in the development of industries and enterprises under the Olympic Games. Wu Jinhai, chairman of Zhejiang Mihuang Cashmere Co., Ltd., said: "The exclusive co-organizing of this seminar is firstly to consider the development of our brand and its position in our industry. It also needs our own brand development."

China is the largest producer and exporter of cashmere, but in the world cashmere industry chain, China only serves as a raw material supplier.

Three-quarters of the world's cashmere products are Chinese products, and less than 10% of China's real brands are genuine. In contrast, with the continuous improvement of people's living standards in China's cashmere consumer market, cashmere products as high-end consumer goods will also be accepted by a wider audience.

Based on this analysis, since the establishment of “Mihuang Cashmere”, it has been soberly realized that although there are many brands in the industry, the market is far from saturated, and new brands must take the high-end brand line. In the cashmere garment industry, "Mihuang" is a rising star, but it has created a few first: the first brand to successfully implement entertainment marketing, Hong Kong film star Guan Zhilin became the spokesman for the Mi Huang brand. The first Chinese cashmere garment industry put forward the concept of “cashmere fashion” and put it into practice first. The first brand tailor-made for urban fashion women.

With accurate positioning and brand building, the amazing development speed of “Mihuang” has been achieved. In just five years, “Mihuang” has become one of the strong brands in the Chinese cashmere industry. Won the recognition and favor of the market, has won the honor of a well-known trademark, national exemption, Beijing's top ten hot clothing brand for four consecutive years. Its operating performance has grown by leaps and bounds at a rate of 50% to 80% for several consecutive years. The sales market has covered the entire country, and nearly 500 brands have been established in most provinces and cities.

"If we do the domestic market first, how do we make it bigger and stronger? Then we want to go abroad this year and go to the international market," said Wu Jinhai. Under this conception, "Mihuang" has already completed its preliminary planning. Company officials said that they will further enhance the value and taste of fashion, spend 5 million to 8 million yuan, the introduction of Italy, France, Japan and other internationally renowned design agencies to promote the Mi Huang brand and international fashion integration. At the same time, in terms of market development, it will be divided into two steps. The first step is to continue to consolidate and enhance the domestic market, and strive to become the leading brand of domestic cashmere fashion. The second step will be to expand the international market and plan to open in Paris, New York and other fashion capitals. Mihuang brand monopoly, fully promote the Chinese ethnic cashmere fashion culture.