The designer brand "NISISS" never advertises its design concept

On September 28th, Hangzhou Tower also ushered in a new womenswear brand NINIS. This designer brand from Guangzhou is one of the rare “luxury goods” in domestic clothing brands. One piece of a shawl is 7,000 pieces, and it is sold out of stock.

On June 18th, 2006, the first counter of NIISSS was officially opened in Beijing sogo. Once launched, NIISS was favored by many female stars. Ai Jing, Zhou Xun, Gao Yuanyuan and Yuan Li were all loyal customers. In just one year, Niss has opened special counters in Beijing, Jinan, Yinchuan, Changzhou, Nanchang and Ningbo. The Hangzhou Tower counter is its seventh counter.

A thousand people wearing the same Nisiss will have a thousand different flavors

NISSIS is a vocabulary derived from the Hebrew word meaning "victory." The meaning of expression is "glory does not belong to the designer but belongs to the wearer himself." At the same time, its French pronunciation is Lasa, meaning "contradictory, non-absolute." In the eyes of the designer, this meaning can be understood as the brand's purpose: a dress can have a variety of charm, can be lively, elegant, you can wear to work, you can also participate in PARTY, so that you can show more in the day Self.

Ms. Shen, the market leader of NIISSS, told us that the clothing of NINISS uses western traditional clothing techniques and adds many manual ingredients, which are both low-key and noble. Designer Huang Ping is a reticent person. She doesn't talk or read any fashion magazines, and never advertises her own design ideas. In the eyes of this mysterious designer, clothes are worn by people. Different people must wear different styles. First, the clothes themselves cannot have too obvious styles. What do the customers think of clothes? In this way, people always wear clothes instead of clothes.

40 minutes long show 07 autumn

On the evening of September 28, Nisss brought a 40-minute autumn show to everyone on the floor in front of the LV counter in Block B of Hangzhou Tower. This super-long show featured a total of three fall collections by NIISSS: “God”, “She is wearing a trench coat, she is dressed in wind” and “Celebrity”.

God is a kind of charm. It is to let the clothes wear on the person, will give people a good charm and temperament. The colors used are low-key camel, brown, apricot and green.

The second link was the display of windbreakers. It was also considered to be a good day. The show had just been lightly rained for half an hour before the start of the show. The wind touched his face and people felt a hint of coolness. Models wearing bell-type and tulip trench coats come under the illumination of a spotlight.

Next, we see a luxurious "famous". Wearing sapphire blue silk clothes and leather gloves, slowly came from the background. The celebrity-inspired designs, such as the sleeves and the round neck, are even more beautiful.