Shenzhen Gift Show will be opened to trigger customization boom

The tradition of reciprocity has been passed down for thousands of years and is deeply embedded in people's daily lives and professional interactions. To make this tradition thrive, it’s essential to leverage the most effective and direct gift industry chain. On October 21st, the 18th China (Shenzhen) International Toys and Gifts Fair will take place at the Shenzhen Convention and Exhibition Center. Nearly 3,000 gift companies will showcase their latest products and services here. From product design to manufacturing, these exhibitors can offer complete and efficient gift solutions tailored to different needs. In today’s competitive retail environment, shopping malls are like battlefields where personalized gifts play a crucial role in winning customer favor. Products such as the sleek black pen holder, colorful ultra-light insulated cups, and unique heart-shaped ceramic mugs not only serve practical purposes but also feature eye-catching corporate logos or names. Digital items like e-readers, smartphones, and MP4 players can be customized both in appearance and function—offering personalized boot screens, settings, and software services that create lasting impressions on users. According to UPU’s marketing department, ten leading companies have joined forces to focus on product design, development, and promotion, bringing a high level of professionalism to the event. Their creative teams have developed innovative gift packages that push the boundaries of personalization. Reed Hua Bo, the organizer, strongly promotes the concept of personalized customization and bulk purchasing, continuously expanding its buyer outreach. Over 100,000 global buyers are expected to attend, with major group customers like IKEA, Tellus, Redstar, and China Mobile visiting the show to fulfill their specific requirements. Personalized gifts are shaping the future of the industry. According to statistics from the organizer, the range of gift categories has become more refined in recent years. Handicrafts, ceramics, home textiles, hardware, and leather goods remain popular, while home appliances, digital devices, outdoor products, luxury goods, adult toys, and DIY personalized gifts are showing strong growth potential. Many exhibitors are no longer just focused on production and sales; instead, they are bringing in creative design firms that inject fresh ideas into the market. UPU member Guangdong Fashion Elements holds several patents and brands such as "SSYS" and "U&Me." Its flagship product, the "DIY Color Block Lamp," won the 2009 China Red Star Award for Innovative Design. It has been widely used by major corporations like Intel, Nokia, McDonald's, and Pepsi Cola. Meanwhile, Wanshouri Group has revived the legacy of the Olympic "blue and white porcelain" dress by combining digital printing with traditional hand embroidery techniques to create a variety of elegant clothing gifts, infusing them with Chinese cultural elements and setting new trends in the business gift market. The director of the Shenzhen Gifts Show noted, “The old model of pure production or processing is no longer viable. Companies must now provide integrated services, not only designing gift solutions but also connecting customer needs with actual production.” This requires gift companies to fully understand the background of each client’s purchase, offer cost-effective options within budget, and facilitate distribution through platforms like exhibitions.

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