Tory Burch LLC recently unveiled its first standalone store in Hong Kong, located inside the International Finance Centre (IFC) in Central. The 120-square-meter boutique marks the fifth store opened by the brand in Asia this year and the 44th global location. This new space is set to become a key shopping destination for both locals and tourists, especially as the holiday season approaches.
The store's design draws inspiration from Tory Burch’s iconic New York flagship on Elizabeth Street, blending classic elements with modern touches. From the signature orange lacquer door to the brass chandeliers, every detail reflects the brand’s signature style. The interior features a mix of muted tones and bold accents, including floating tables, white sofas, limestone flooring, and brown-and-cream carpets. Vibrant pink benches and orange velvet curtains add a pop of color, while the lightbox displays showcase the brand’s fashion aesthetic. The large display window also highlights new, exclusive items for the Asian market.
In addition to offering the full range of Tory Burch products—such as fashion, leather goods, handbags, shoes, and accessories—the store will feature exclusive items designed specifically for the region, including jewelry and eyewear.
Tory Burch, CEO, expressed her excitement about the new location, stating that the IFC is an ideal choice due to its prime location and its role as a hub for fashion and trends. She also emphasized the brand’s commitment to growing in the Greater China market.
Since opening its Tokyo store last year, Hong Kong is now the 9th standalone location globally. Other stores are located in Seoul, Manila, and Taipei. Looking ahead, the brand plans to open its first European flagship in Rome this October, followed by another in London in December.
This expansion shows Tory Burch’s continued focus on international growth and its dedication to bringing its unique style to new markets.
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