On October 31, the new Steve & Vivian store at Ningbo Tianyi Square officially opened, marking another milestone for the Italian fashion brand. The grand opening event was attended by notable figures, including Pace, who cut the ribbon to celebrate the occasion. This follows the successful launch of the brand’s Wanda store earlier in the year, showcasing Steve & Vivian's continued expansion in the Chinese market.
Located near the 6th entrance of Tianyi Square, the new flagship store embodies the brand’s signature "MIX & MATCH" concept, offering a free-spirited and stylish shopping experience. The interior features a vibrant color palette with bronze and gray tones, creating a luxurious yet inviting atmosphere. A reflective glass curtain wall enhances the sense of space, allowing natural light to flood the store and giving customers an immersive journey into the world of Steve & Vivian.
The design is both modern and artistic, from the retro butterfly logo on the glass door to the silk curtains that welcome guests into the store. Inside, the dressing rooms are styled with baroque chandeliers and sleek oval mirrors, blending old-world elegance with contemporary flair. Every detail, from the rose gold racks to the circular layout, reflects the brand’s commitment to sophistication and creativity.
To celebrate the opening, the brand held a "Dream Fashion Wardrobe" exhibition at Tianyi Square, featuring oversized high heels, artistic paintings, and giant pillows. A central display area showcased the latest fall and winter collections, while the evening "Charm Night" party brought together fashion influencers, DJs, and dancers, turning the event into a vibrant celebration of style and culture.
Miss Wang Lan, the executive director of Steve & Vivian, expressed her excitement about the brand’s rapid growth: “In less than two years, we’ve expanded to 21 stores across Jiangsu and Zhejiang, bringing elegant and stylish fashion to urban women. The new Tianyi store is another step forward in our China strategy.â€
Taiwanese actress Miss Katherine Wu praised the brand’s unique vision: “Steve & Vivian creates a personal wardrobe for every professional woman, offering a distinct look that empowers and inspires.â€
Founded in Milan in 1997 by ITUN Group, Steve & Vivian was introduced to China in 2007 by Ningbo Ai-Sheng Garment Group. The brand has since grown to 21 outlets nationwide, focusing on elegant, romantic, and mature women who appreciate refined fashion. With its blend of European charm and modern design, Steve & Vivian continues to capture the hearts of fashion-conscious women across China.
**Store Locations:**
- **Ningbo Wanda Store**: No. 999 Siming Road, Yinzhou District, Ningbo Wanda Plaza, 1-29
- **Ningbo Tianyi Yintai Store**: No. 188 Zhongshan East Road, Haishu District, Ningbo Intime Department Store
- **Ningbo Tianyi Square Store**: No. 43 Youying Mall Hall B, 1A-02, Tianyi Square, Ningbo City
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