On October 31, the new flagship store of STEVE & VIVIAN opened in Ningbo Tianyi Square, following the successful launch of the Wanda store just three months prior. The event was attended by Pace, a well-known figure from Milan, Italy, who officially cut the ribbon to mark the grand opening. This new image store is part of the brand's ongoing efforts to expand its presence in China and offer an elevated shopping experience for urban women.
Located near the 6th entrance of Ningbo Tianyi Square, the store features a modern and elegant design that reflects the brand’s signature style of "MIX & MATCH." The interior is designed with a soft bronze and gray palette, creating a sophisticated and inviting atmosphere. A full reflective curtain wall enhances the visual space, giving customers the feeling of stepping into a dream world of fashion.
The store’s design is both artistic and functional. From the retro butterfly logo on the glass door to the silk curtain display area, every detail showcases the brand’s attention to creativity and craftsmanship. Inside, the dressing rooms are styled with baroque chandeliers and modern oval mirrors, offering a luxurious and comfortable environment for trying on the latest collections.
To celebrate the opening, the brand organized a special event called “Dream Fashion Wardrobe†at Tianyi Square. Visitors were greeted with giant high heels, artistic paintings, and oversized pillows, all set against a backdrop of mannequins showcasing the latest fall and winter collections. That evening, the store hosted a glamorous “Charm Night†party featuring fashion influencers, live music, and a DJ performance, turning the event into a true fashion celebration.
Miss Wang Lan, the executive director of the brand, expressed her excitement about the expansion: “In less than two years, STEVE & VIVIAN has grown rapidly in Jiangsu and Zhejiang provinces, opening 21 stores. The new Tianyi Square location not only offers a stylish wardrobe for local women but also strengthens our confidence in expanding further in China.â€
Famous Taiwanese actress Miss Katherine Wu, who attended the event, praised the brand: “STEVE & VIVIAN creates a unique personal wardrobe for every professional woman, blending elegance, romance, and modernity. It’s a brand that truly understands the needs of today’s fashion-conscious ladies.â€
Founded in Milan in 1997 by ITUN Group, STEVE & VIVIAN entered the Chinese market in 2007 through Ningbo Ai-Sheng Garment Group. With 21 outlets across the country, the brand continues to attract women who appreciate refined, elegant, and romantic fashion. Its designs reflect European sophistication, combining comfort with a touch of luxury.
**Store Locations:**
- **Ningbo Wanda Store**: No. 999 Siming Road, Yinzhou District, Ningbo Wanda Plaza, 1-29
- **Ningbo Tianyi Yintai Store**: No. 188 Zhongshan East Road, Haishu District, Ningbo Intime Department Store
- **Tianyi Square Store**: No. 43 Youying Mall Hall B, 1A-02, Tianyi Square, Ningbo City
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