The weather did not turn cold autumn and winter equipment to sell this year

In these two days, although there was a rain after another, the temperature did not drop significantly. This made a lot of headaches for the owner of the clothing store.

"It's already in November. The temperature is still snaking up and down at 20°C. It's colder this year. Winterwear can't get more goods." Mr. Huang, who has opened a clothing store for more than a dozen years on Wulin Road, is a little worried. An interview with the reporter found that due to the weather, many clothing stores were unable to sell their winter clothes, which also affected the upstream.

Mr. Chen of the fabric market said: “A lot of our thick pile fabrics, such as coral velvet, have pressed the entire warehouse. It is several million. This is indeed the cause of the weather. It is also quite helpless. Garment processors are afraid to get more goods now. The sales season for winter is too short, and everyone has reduced the number of processing."

Shopping counters: Winter is still walking in summer winds. "The consumers' sensitivity to fashion is getting higher and higher. In winter, they have been warm enough to have OUT. Now many girls wear a halter outfit in the winter." Vientiane City NOVO's MISS SIXTY The counter manager Xia Xia said: “We have been working on winter clothes since the month of July. There will not be a lot of pieces. Now the clothes are sold in limited editions and classic models. Nowadays, girls love to mix and match. Our counter will come to the summer for the winter, slings, backless, there will be. Just in the fabric or color may not make people feel very summer."

The phenomenon that the winter clothes are not selling seems to have not appeared on some brand counters in the shopping malls, but Xia Xia said: “Our leather garments are priced between 5,000 yuan and 7,000 yuan. Usually, once the goods arrive, we break the code. The classic debut will certainly not be a cold encounter, she said, some businesses complain that this year's winter clothing is not easy to sell, may be a matter of style.

Clothing Store: This winter, the volume of equipment shipments has been reduced by the winter clothes of Mr. Huang's store. For example, jackets, down coats, and jackets will be stocked with 50 to 60 pieces. This year's purchase volume has been greatly reduced. Mr. Huang said: "Obviously, this year's winter clothes can't be stocked. There aren't many customers buying thick coats until now."

Why does this happen? Mr. Huang analyzed his own experience of selling clothing for more than ten years: “In addition to the weather, business is getting harder and harder to do now. Now that consumers have plenty of choice, buying clothes does not have to be carried out in advance. You want to In the past, in order to purchase new-year clothes, it may be available at home a month in advance, but now, with the gradual expansion of online sales, hypermarkets like ZARA and H&M have become popular, and consumers are not willing to buy their favorite clothes. ."

For this year's winter market may not sell well in the market response, Mr. Huang ahead of time feel. “Talking to some shop owners, they are all worried about pressing the goods. I actually came up with a plan to deal with it in advance. It must be changed in order to realize the idea of ​​opening a small shop. There must be no more stocking, more styles, and no single product. In the past, my shopkeepers started to wear casual clothing. Now, with the reaction of market consumers, I started to add Korean and Japanese styles to the store.”

Momo opened a small clothing store on Gudun Road. She told reporters that thick winter clothes are difficult to sell, may be consumers are not enthusiastic about it, may suddenly cool, we will run out of the street to find a comfortable thick jacket and down coat. "But compared to previous years, it is true that everyone has a low interest in thick clothes this year."