Diversified impulsive shoe enterprises how to avoid Hu Furin tragedy

Which bosses may "escape", how to stabilize these companies and help them tide over the difficulties? It has now become the most important job of the Wenzhou municipal government. A local official told reporters that according to the recent findings, a common feature of many “running companies” is the blind diversification of expansion and mutual guarantees, and those traditionally labor-intensive shoe enterprises that focus on their main business are affected. The impact of the credit crunch is also relatively small.

In the afternoon of the same day, in the Longwan Industrial Zone of Wenzhou, the owner of the luggage company, Guo Ming (a pseudonym), had been looking out at the rain in the window. He has been working for more than 10 years and has been running at a loss. Firmness remains unchanged, companies can only survive, but if the same expansion as other companies, he will not be the next "walk" Hu Fulin?

Hu Fulin's run and return has stimulated many Wenzhou businessmen like Guo Ming.

Continue to lose money?

This is the 18th year that Guo Ming is the boss. He is 40 years old and looks older than the actual age. Recently, he felt an unprecedented pressure. In the face of reporters, Guo Ming ignited a squad and could not say a word for a long time.

Guo Ming's factory is located in Longwan Industrial Zone and has its own independent factory. It employs 130 people and its bags are exported to European countries.

"From 2004 to 2005, it was the most profitable time, but now, the business environment is getting worse." Guo Ming said that in 2008 the financial crisis, because the company's business is mainly to do foreign trade, suffered some setbacks, but "Only the market is not good, and the gross profit margin is about 5%."

“The current operating environment is even worse than in 2008!” said Guo Ming, the company’s labor costs rose from the previous 1800 yuan per person per month to 2,500 yuan, while material costs, electricity costs have increased substantially, resulting in Mao The interest rate fell below 3%. “Now, we have tens of millions of sales each year, but the profits have been reduced from millions to millions, and then to hundreds of thousands. By now, it is basically a loss-making operation.”

Such business conditions have already let Guo Ming shake the company's main business. Many of the bosses who started at the same time with him have already entered high-profit industries such as real estate and new energy, and more friends have entered into fields such as guarantees and bonds.

“There was also a friend who asked me to join the company’s money in a guarantee company and put it in.” Guo Ming bluntly said that at the time it was a great temptation for him. After all, “A lot of friends did make money because they did it. "Money", but in the end, he gave up considering too much risk.

However, sticking to his main business made him more and more disappointed. "Although orders have been exhausted at the end of the year, companies are losing money." Moreover, "so many workers have to eat, and companies that have done so many years cannot shut down the company because of temporary difficulties."

Although, Guo Ming said that if the factory changes hands, someone will take over. However, “What should I do if I sell out of the company?” Guo Ming admitted frankly that he once considered himself “a lot of time is too conservative, which led to sticking to this low profit. Labor-intensive industries."

“Sticking up to this industry is difficult to develop; blind expansion may lead to bankruptcy.” Guo Ming still struggles between entering and retreating.

Hu Feilin’s tragedy, Guo Ming’s troubles, may have happened to Hu Fulin, chairman of Xintai Group.

Ms. Chen, an optician who has been with Hu Fulin for 20 years, said that Hu Fulin’s failure lies in “blind expansion”. Hu Fulin, who started working in his father’s shop since she was 16 years old, has now completed the entire industrial chain layout in the R&D, production, and chain sales of glasses.

However, the extremely low gross margin of the optical industry prompted Hu Fulin to diversify. Following the entry into the real estate industry, in 2008, Xintai Group entered the photovoltaic new energy industry and successively invested in a number of photovoltaic companies such as Zhejiang Zhongsiluo New Energy Corporation and Wenzhou Zhongsilia Science and Technology Corporation, and “invested hundreds of millions of yuan”.

"Hu Fulin's front is too long, and the pace of diversification and expansion is too fast. This is the source of its difficulties." Ms. Chen said that when Xintai suffered a credit crunch, "Many projects have invested half, Hu Fulin had to borrow it." ". A *** revealed to this reporter that at that time, the bank had withdrawn 60 million yuan, which eventually led to the breakdown of Xintai's capital chain. “This is the last straw to suppress Hu Fulin.”

Today, Hu Fulin has returned on the road and Wenzhou's political and business circles are actively promoting the reorganization of Xintai. However, more "runners" may not be as lucky as Hu Fulin.

Wang Hexia, the general manager of Guobang Shoes, who had walked before, is an example. After disappearing on July 27, she never appeared again. According to the disclosure of the Longwan District Footwear Industry Association, Wang Hexia's reason for leaving is that he “was involved in an illegal guarantee company” and the king was forced to disappear because the owner of the guarantee company fled.

According to the introduction of a local shoe company owner, Wang Hexia’s involvement in the guarantee company is actually a few people’s money “***”. It is a common practice to collect a portion of the funds and then use the interest of one and a half to two points to get from the people, and then lend to others with high interest of three or four points or more to profit from it. According to reports, Wang Hexia’s disappearance involved a total amount of 56-60 million yuan, and the same “boss” as Wang Hexia had hundreds of them in Yongqiang, Wenzhou.

“Diversity” impulsive local officials in Wenzhou told reporters that there are generally two types of “running up” entrepreneurs. Some, like Hu Fulin, blindly expand the company’s capital chain and cause it to fall into trouble. There is another category that is like Wang Hexia.

“Some companies in Wenzhou have encountered setbacks, but it cannot be said that the entire Wenzhou economy has collapsed.” An official from the Wenzhou Economic Development Zone told reporters that only two or three business owners in the development zone are currently running, not “a disaster-hit area”. “All companies must be tested, and those behind the company will certainly be eliminated, but other companies will rise.” He also cited for example, “Human Bearing, Zheng Kang Industrial and other companies focus on the main business, continue to upgrade the industry, the development of It's very fast."

Zheng Kang Industrial Chairman Huang Jiancong, in an interview with reporters, said that this main "stainless steel, stainless steel pipe, pipe fittings," the company was founded in 1999 when the assets of only 7 million yuan, and now the scale of assets has reached 200 million. "In 2004, the company began to focus on industrial upgrading. Only by converting to promising and technologically-prepared products will the company be competitive in the future."

"Ten years ago, we used 1 ton of steel to produce steel strips and we could earn 4,000 yuan. Now we can only earn 400 yuan. If we don't develop and produce products with technological content, the company will not be able to operate for a long time," said Huang Jianchuang. Before, many friends have pulled him into real estate, security and other industries, but he believes that “doing business still needs to be focused”.

However, afterwards, Huang Jiancong unexpectedly talked about it. Since 2006, he has been paying attention to the new energy LED industry.

"After a long period of investigation, I discovered that the LED market prospects are very good. If the project plan is approved, we plan to invest 300 million yuan in this area." Huang Jianchong said that in order to share the risk, he will introduce partners, their own shareholding ratio 40% to 50%, the amount of investment is about 150 million. And with insufficient funds, he said he would be from the bank.

"I will not be the next Hu Fulin." When the reporter mentioned "the risk of diversification," Huang Jiancong said with confidence that only the dumped companies did not lose the industry. Just two days ago, Mao Guozhen, chairman of Shenzhen Duoli Company, the main manufacturer of LED products, fled to his home and triggered a heated debate on whether or not LED flashing will occur.

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