Enterprise e-commerce network marketing 5 strokes to win

[China Glass Network] In the modern enterprise e-commerce, the eight major brands of online marketing such as search engine marketing, forum marketing, blog marketing, microblog marketing, video marketing, question and answer marketing, authoritative encyclopedia marketing and corporate news marketing:

1. Search Engine Marketing

The next sentence that the network has to extend to the world should be "the search engine is the best in the world". In the enterprise network marketing process, more than 90% of the customers are from search engines. Therefore, the main battlefield of online marketing should be a search engine. Each search engine is a avenue that leads customers to the corporate website. As long as we have a large number of product keywords appearing on the major search engines, as in every On the avenue of a customer looking for products, five steps, one post and ten steps, one whistle station filled with our welcome lady, naturally will introduce more passengers into our product website, Chen Jiqiang called it the "network" in e-commerce.

2, forum marketing

The main function of the search engine marketing case forum is to share rather than advertise, so we must share our new experience or our unique life experience, let the people who see your posts gain something, and continue to publish purely on the forum. The post of the picture of the product information is not welcomed by the website owner and the netizen, and is a typical spam. When we share our own experience, we “carelessly” use our own company and products as a case to achieve our promotional purposes, our product information, corporate and brand culture.

3, blog marketing

Blog articles are presented as separate static web pages, and the search engine's weight on blog posts is particularly friendly, so we can use this one-acre three-point land for effective online marketing. Blogs are sexual and sexual because of their sexuality. At the same time, blogs are newsworthy and newsworthy because of their timeliness. They are of great commercial value. On the blog, we can publish our own life's interesting things and life. As the saying goes, we can let the customers know more about yourself and the company, and can better draw closer to each Other. We can also introduce new developments of our company. Product information, more important is the release of some of the industry's professional knowledge, so that your blog becomes a knowledge base of industry and products, and unremitting writing blogs is a manifestation of your personal and corporate progress.

4, microblogging marketing <br> <br> microblogging news such as a word, simple concise, joy, anger, all into the article, by passing the newer information computer or mobile phone anytime, anywhere, is to establish their own district and important contacts the way. Weibo is a fast and convenient intercommunication company. It can share valuable information in the past time, understand the customer's needs in the previous time, and provide customers with questions and services in the previous time. Shopping malls such as the battlefield, the speed of the soldiers, let customers produce a thoughtful feeling.

5, video marketing

Video marketing is a new model that is in the ascendant. It displays the company's image and product information from a perspective. Because there are not many people who use the company name and product keywords to make videos, the search engine is also very optimistic about the weight of the video. Videos with products often get a higher ranking on search engines. In addition, if you upload the video to your own CCTV blog, because the CC value of CCTV is super high, when Baidu and google search for the keyword, it is basically the top of the page. What is important is the keyword information. Will bring the words "China Network CNTV" (Note: CNTV is the online version of CCTV). Everyone said, is it cool? At least from the perspective of the surface, let you have a relationship with CCTV, which greatly enhances the visibility and brand of your enterprise products.

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