In recent days, the reporter from the "Steely Wins the Power of" brand summit forum and the Spring and Summer 2011 new product conference was informed that this French-origin undergarment brand is set to establish a gold model area in the Henan region over the next two years. The goal is to bring confidence and sensuality to women consumers through its products.
The event, themed "The Power of Ditch to Win," aimed to foster deeper communication between the brand, its franchisees, agents, and industry guests. By listening closely to the voice of the end-users, the brand seeks to bring its products closer to the market and better address challenges at the sales level.
The entire conference was meticulously planned, with the brand’s fashion concept as its core. Rather than simply showcasing the products, the event aimed to lead the consumer trend by promoting a modern, fashionable, and sexy bra culture.
At the event, the brand introduced five new collections: "Charm Reengineering," "Exotic Smart," "Flower Green Shadow," "Low-Key Luxury," and "Dream Seduction." Each series had unique features and designs, capturing the attention of the guests with their stylish and seductive appeal.
Known for its fashionable and sexy bras, the brand integrates international fashion elements into its products, creating a distinct brand personality. According to the brand owner, Stephanie is designed for modern women who value both quality and aesthetic taste in their undergarments.
During the conference, more than 300 dealers participated in a special training session titled "How to Be a Strong Terminal Store." This interactive session allowed dealers to share experiences and discuss challenges, receiving valuable insights and praise for the meaningful exchange.
Lin, the Marketing Manager of Stephanie, emphasized the importance of treating dealers as partners rather than just distributors. She highlighted that terminal channel competition is crucial, and training helps reduce operational risks while increasing store profitability.
On the same day, the brand held a grand award ceremony for national agents and terminal vendors, reaching the event's climax. Awards such as "Best Sales Agent Rebate," "Best Image," "Best Sales," and "Gold Manager" were given out, recognizing 18 outstanding agents and vendors.
Founded in 2003, Shantou City Underwear Co., Ltd. is based in Chaoyang District, Shantou City, Guangdong Province. As an authorized company of France Stephanie (Group) Garments Co., Ltd., it has extensive experience in production and has become a comprehensive manufacturer specializing in design, production, and marketing of undergarments.
The company imports advanced garment equipment from Japan and Germany, establishing several international production lines. Its product range includes bras, underwear, bodyshapers, and seamless undergarments. Using high-quality fabrics from Europe and the United States, combined with ergonomic design principles, the brand showcases the unique charm of Oriental women through perfect fit and style.
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