Shenzhen has recently witnessed the rise of a new fashion sensation — "Seven-Color Show," a brand that's capturing the hearts of women across the city. Known for its traditional embroidery and elegant style, the brand has been gaining popularity among mature women with its unique concept of "God Wills" and "Broad Too." Now, it's launching a fresh collection called "New Seven-Color," bringing a new wave of fashion to the market.
The "New Seven-Color" line is all about European slow leisure and French elegance, offering a free mix-and-match approach that adds more color to life. The slogan, "Wear colorful women’s clothing, take a wonderful life," reflects the brand's vision of making fashion expressive and personal. With a focus on expanding its model selection through main agents, the company has already added 21 new customers in just one month.
According to reports, Shenzhen Seven-Color Show Co., Ltd. is a subsidiary of Shenzhen Industrial Co., known for its high-quality materials. It owns a fully-owned garment factory and industrial park in Nanchang, Jiangxi, and operates from a modern office space in Shenzhen's Hong Hong Cheng Business Center. The company also features a brand concept showroom, design R&D center, and a stylish workspace.
Recently, the company welcomed a new major shareholder and industry experts into its management team. The new design philosophy emphasizes "all-encompassing, natural harmony," aiming to create fashion that reflects a vibrant, colorful lifestyle. The brand's slogan, "I Have My Color," highlights individuality and self-expression, appealing to women who value unique style and taste.
Seven-Color positions itself as a brand that brings together the essence of European, Japanese, and Korean fashion culture. It specializes in tailored outfits for women aged 25–45, offering personalized designs that match their preferences. The brand’s market strategy focuses on "on-demand and change," staying close to the middle class while providing high-quality, affordable international-style clothing.
With a business philosophy of "high-speed, low-volume, multi-style," Seven-Color aims to become the top choice for local agents in Shenzhen. It challenges the traditional high-end fashion model by making international brands accessible at reasonable prices. This approach ensures fast turnover and sustainable growth.
The company’s management creed revolves around innovation and competition. It believes that constant innovation drives progress, and healthy competition is essential for social and business development. "Homogeneous things" and "natural selection" reflect the brand’s belief in continuous improvement and adaptability.
As part of the Good Material Child Fashion Group, the "New Seven-Color" initiative is well-organized under the leadership of Duan Desheng. With a structured plan in place, the brand is rapidly growing and becoming a standout in Shenzhen’s fashion scene. Its journey is not just about clothing — it's about creating a colorful, meaningful life for every woman.
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