In the past, Tianle was endorsed by Shengjieluo, a well-known figure associated with Shengxi Bird. However, in early September this year, the brand made some changes in its spokesperson lineup. Zhou Weimin, a member of the F4 group, signed on as the "R" male model and promoted San Gerardo, while Louis Koo took over from Ren Xianqi as the new endorser for Bird Men's Clothing.
Tianle recently announced its autumn and winter 2010 men's wear collection, marking an important milestone in its brand development. The announcement highlighted the brand's continued focus on high-quality menswear and its commitment to maintaining a strong presence in the fashion industry.
A few days ago, S.ANGELO, a premium men's fashion brand under SAINTANGELO based in Wenzhou, officially appointed Hong Kong actor Gu Tianle as its new spokesperson. This move signals the brand’s growing ambitions to expand beyond regional markets and reach a broader audience across China.
Interestingly, this is not the first time that S.ANGELO has partnered with Louis Koo. According to reports, the decision to choose Koo as the spokesperson was influenced by a poll conducted among company members. The head of the S.ANGELO division praised Koo for his youthful energy, vibrant personality, and steady character, which aligns well with the brand's image.
Since last year, Baoxi Bird Clothing Co., Ltd. has been implementing a strategy of multi-series brand development under the same name. They launched the SAINTANGELO line, which includes a fashion series (S.ANGELO) and a classic series (SAINTANGELO Classic), aiming to fully capture the high-end men's market.
S.ANGELO is one of the key brands in this horizontal expansion plan. Since opening its first flagship store in downtown Wenzhou in September last year, the brand has rapidly expanded, now operating nearly 50 stores and special halls nationwide. This growth reflects the brand’s strong market appeal and strategic positioning.
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