Ningbo Borini Clothing Co., Ltd. is an authorized representative of Italy's Bolini International Co., Ltd., entrusted with the development, sales, and management of the internationally renowned brand "BONINI (Boniface)" in the Asia-Pacific region. The company has established a professional brand marketing model by combining franchise networks and self-operated stores, while introducing advanced international garment industry management systems internally. It emphasizes corporate culture, continuous training, and fosters a working environment that values enthusiasm, efficiency, and teamwork, ensuring steady growth and sustainable development.
With expert fashion design, cutting-edge technology, high-quality craftsmanship, and precise market positioning, Ningbo Borini has successfully positioned BONINI as a top-tier brand in the Asia-Pacific market. Originating from Italy, a country known for its beauty, passion, and rich history, BONINI was born on the Mediterranean Peninsula, where the Alps tell tales of ancient times and Mount Etna echoes the spirit of Rome.
Since 1998, BONINI has pursued its vision of establishing a premium clothing brand in the Asia-Pacific region. When entering the Chinese market, it focused on appealing to Chinese consumers with classic Italian style, offering high-quality men's wear that highlights individuality and sophistication. Thanks to superior craftsmanship and deep appreciation for fashion culture, BONINI quickly gained recognition among the middle and upper classes, opening over 50 stores and counters in China's first-tier cities.
BONINI collaborates with world-renowned fabric manufacturers, including the Italian family-owned brand Ermenegildo Zegna and the Japanese brand Goldwin, to create custom fabrics that support innovative designs. In every piece, fabric selection takes into account key performance features such as wrinkle resistance, warmth, water resistance, and breathability, ensuring a perfect balance between style and function, comfort and practicality.
With accurate market positioning and trend-leading products, BONINI has effectively introduced the European concept of fashion and lifestyle to China, blending modern work and leisure, business and casual attire into a cohesive and elegant style.
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