Ningbo Borini Clothing Co., Ltd. is an authorized representative of Italy's Bolini International Co., Ltd. The company is responsible for the development, sales, and management of the internationally renowned brand "BONINI (Boniface)" within the Asia-Pacific market. With a strong focus on franchise networks and self-operated stores, the company has established a professional brand marketing model that combines strategic expansion with high-quality service.
Internally, the company has introduced advanced international garment industry management systems, emphasizing corporate culture, continuous learning, and professional training. The work environment encourages enthusiasm, efficiency, and teamwork, fostering a positive and collaborative atmosphere that supports steady growth and long-term development.
Leveraging professional fashion design, cutting-edge technology, superior quality, and precise market positioning, Ningbo Borini has successfully positioned BONINI as a leading brand in the Asia-Pacific region. Originating from Italy, a country known for its beauty, passion, and rich history, BONINI was born in the Mediterranean, where the Alps and Mount Etna symbolize both tradition and vitality.
The brand was founded in 1998 with a clear vision to introduce a high-end Italian clothing brand to the Asia-Pacific market. From the start, BONINI focused on Chinese consumers, offering classic Italian styles that highlighted the individuality and character of the wearer. Through exceptional craftsmanship and a deep understanding of fashion culture, BONINI men’s clothing quickly gained popularity among the middle and upper classes, opening over 50 stores and counters in major Chinese cities.
BONINI collaborates with world-renowned fabric manufacturers such as Ermenegildo Zegna from Italy and Goldwin from Japan, creating customized fabric options that support innovative designs. In every design process, fabric selection is carefully evaluated for performance features like wrinkle resistance, warmth, waterproofing, and breathability, ensuring a perfect balance between style and functionality.
With accurate market positioning and trend-leading products, BONINI embodies the modern concept of blending work and leisure, business and casual life through fashion. As a bridge between Europe and China, the brand not only delivers high-quality clothing but also promotes European fashion and lifestyle values through its products.
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