The miracle in children's wear, from a few square meters to the first share, in the end is how to do it? How did the big brother in the industry create this miracle? Today, let's analyze and analyze the big brother's growth path.
According to statistics from the China Federation of Commerce, in the 2015 national children's clothing sales rankings of large-scale retail enterprises, the “Annil Aner†brand children’s wear’s comprehensive market share ranks the fourth in the industry, and they are in domestic brands, non-sports brands, and children’s wear. All three subcategories ranked second in the industry. On June 1, 2017, Shenzhen Enailer Co., Ltd. was formally listed on the Shenzhen Stock Exchange, becoming the first children's wear enterprise to land on the A-share small and medium-sized board market.
Alan, a professional children's wear brand positioned in the middle-to-high end children's wear market, has achieved outstanding results in the past few years.
Exclusive | 9-level children's clothing store to "children's clothing first stock" | domestic children's clothing key enterprises inventory
From 2014 to 2016, the gross margin of the company's children's wear business averaged 60.31% over the three years, the average return on net assets was 31.15%, and the average net sales rate was 9.00%. During the same period, the operating income of the company's children's clothing business was 793 million yuan and 840 million yuan respectively. Yuan and 920 million yuan, the average annual compound growth rate of 7.76%, net profit of 78.968 million yuan, 70.90886 million yuan and 79.117 million yuan, basically showing an upward trend.
The 2017 mid-year report released this month shows that operating income for the first half of the year was 484 million yuan, an increase of 11.69% over the same period, and a net profit of 0.44 billion yuan, an increase of 9.41% over the same period.
After years of marketing practice, this children's clothing company has gradually established a terminal retail network that combines direct sales, a reasonable hierarchy, a wide range of distribution, and complementary online and offline features.
In the aspect of shopping mall cooperation, An Nair has established extensive cooperation with numerous well-known business groups such as Rainbow Shopping Mall, China Resources Vanguard, Maoye Department Store, and Guangzhou Department Store, and has settled in its numerous high-end department stores. Occupying the channel resources of middle-end and high-end department stores, on the one hand, it is in line with the company's mid-to-high-end brand positioning. On the other hand, the better commercial environment and customer flow of such shopping centers have laid an important foundation for the company's sustained and steady growth in sales revenue.
Exclusive | 9-level children's clothing store to "children's clothing first stock" | domestic children's clothing key enterprises inventory
On the online channel, in 2009, Taobao established a line of online stores, in order to comply with the development trend of consumer online shopping and e-commerce, establish a professional e-commerce center and online customer service team, and vigorously develop mobile e-commerce. business. In 2013, 2014, 2015 and January-June, 2016, the sales revenue of the company’s e-commerce channel accounted for 8.60%, 11.77%, 16.82%, and 18.64% of the total revenue of main operations, showing a continuous upward trend.
The prospectus shows that as of June 30, 2016, Enail has established 1,466 retail outlets in 31 provinces, autonomous regions and municipalities directly under the central government, and has also established well-known e-commerce companies in Taobao, Tmall, Vipshop and Jingdong. The platform establishes an online sales channel. In the combination of direct marketing and franchising, direct sales are still the main method of Anal.
Industry analysts pointed out that currently leading enterprises in the children's wear industry in China have gradually achieved the interconnection with retail terminal information through the introduction of ERP and other management systems, and fully integrate information resources such as procurement, production, warehousing, distribution and sales, and improve the supply chain. Management efficiency. However, the overall level of informatization in the industry is still relatively low, and the level of supply chain management needs to be improved.
China Children's Wear Industry Network is an e-commerce platform under the China Netbank, which focuses on children's clothing. It integrates all upstream and downstream companies in the country for genuine procurement and genuine wholesale. To provide consumers with a professional children's clothing trading platform and information, has a wealth of children's clothing resources, can fundamentally guarantee the quality of children's clothing. So if you want to pay more attention to children's clothing, please come here! The above information is from China Children's Clothing Trading Network:
Soft and comfortable: Made from super soft cotton material, these fabulous washcloths feel luxuriously smooth on your skin and help keep you warm when dry.
Features: Highly fade resistant color brightness, great absorbency and softness for ultimate comfort, lint free, retains its shape, tumble dry.
Machine Washable: Do not use bleach, fabric softeners and irons as they may damage their quality, always wash towels separately to reduce lint.
Multiple Colors and Uses: Towel sets are available in different colors, you can use them anywhere and mix them with any interior.
Environmentally Friendly Products That are healthier for you.
Hand Towel,White Customized Color,Embroidery Logo Terry Towel,Thick Bath Towel Set
Tengyu Weaving , https://www.tengyuweaving.com