Dafeng Garment Factory in the Name of the People reflects the status quo of Chinese garment factories
Recently, the anti-corruption drama of the "People's Name" has exploded more than 20 episodes, and the number of broadcasts has exceeded 1 billion. Among them, Dafeng Garment Co. and Shanshui Group were unable to repay due to the 50 million bridge funds, and the series of social incidents and related corruption problems caused by the equity disputes became the main plot of the plot.
In this TV series, due to poor management, the wind factory was forced to pledge the factory to exchange the funds of the bridge, thus falling into the trap of corrupt elements. This garment factory is also the epitome of China's "clothing factory": low-capacity, backward technology, high production capacity, and relying on loans and government funding to avoid bankruptcy and dying.
How can the overcapacity industry survive and develop?
In the clothing industry, there are many “zombie clothing enterprisesâ€, which have low added value, high production capacity, occupying a lot of valuable development resources such as capital and land, and consume a lot of social wealth.
At present, cracking the overcapacity of overcapacity has become an urgent task for maintaining growth and restructuring. On the one hand, it is a depressed market, and on the other hand, it is an increasingly strict environmental protection policy. How can the overcapacity industry represented by textile and clothing survive and develop, and it has become a “life and death†that every enterprise has to face.
Clothing inventory crisis, chain mode change
The industry's winter is equally huge for large-scale brand companies. Due to overcapacity, a large number of garments are backlogged in the sales process, resulting in a huge inventory backlog.
According to the National Bureau of Statistics data released: in 2014, the total inventory of the national clothing wholesale at the end of the period was 61.362 billion yuan. By the end of 2016, the total inventory increased again to 80.924 billion yuan. According to industry insiders, the current national clothing inventory is enough to supply 1.3 billion people to wear for one year.
"The statement of high stocks is not an exaggeration." Depending on the traditional franchise model, only about 70% of the clothing can be sold in each season, and the remaining 30% are turned into inventory backlog.
Crack countermeasures: flexible management of big data management
Cracking measures to launch brand factory stores, big data management and accurate production for digesting inventories, well-known clothing companies are exploring the establishment of "factory stores": in the Qiaosi Sanxin Industrial Park, Eveli and other brands opened "Outlet" outside the processing plant "," women's clothing is mostly sold below 100 yuan. In Xiaoshan Women's Industrial Park, Jiangnan Cloth and other brands have a 1% discount, and Hanyu has also launched high-end export clothing. In Xiasha Economic Development Zone, Sancai Brand invested more than 7 million yuan, launched a collection of factory stores, introduced Youngor menswear, Xtep children's wear and other brands, plans to attract the commercial housing development with the attractive effect of inventory clothing.
Yield control is minimal, production according to demand
Internet big data technology is also beginning to be used in apparel sales. Zhuo Shang San Cai brand is setting up an “full channel marketing platform†to connect inventory data of physical direct stores, Tmall online stores, factory stores and companies to achieve online and offline unified distribution. Zhang Qiang, the manager in charge, told Zhejiang Online Reporter: "In the future, we will control the production of clothing to a minimum, and re-produce the products according to market demand. Let the physical store become the shopping experience center, customers try to wear satisfaction, can place orders online, and mail directly to the door. â€
Consumption upgrades forced the company to transform into "smart manufacturing." To be or not to be is no longer a problem, how to land is the immediate urgency.
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