On October 15, 2013, the first girl fashion brand "Winx Club" in Europe held a grand branding conference at the Kerry Center Hotel in Pudong, Shanghai. More than 200 guests from news media from all walks of life, elites and customers of the brand authorized industry attended the event.
This branding conference was co-sponsored by Skylink Brand Management Co., Ltd. and Rainbow, the worldâ€™s 11th-ranking copyright owner. As Rainbowâ€™s authorized partner in China, Skyline introduced the Winx brand story and photo gallery materials to authorized licensees, preached the authorized products of the brand and the promotion plan in China, and shared the global success of the Winx brand. Cases, and appreciate the colorful brand fashion show, allowing authorized dealers in various industries to experience the strong background support of the copyright owners and the careful care of brand agents. Eventually, the Winx Club reality show pushed the conference to a climax. In the days of Skycorpâ€™s review of past developments and future expectations of a win-win situation with authorized partners, this conference perfectly ended.
Winx is the most popular Italian girl fashion brand in Europe. Since it landed on the market in 2004, it has rapidly spread in Europe, and later in the United States, Latin America, and some Asian markets has created a miracle of brand success. Winx is described as an elves who will turn and they keep modern, stylish and follow the trend. Winx has developed more than 500 licensees worldwide and developed more than 6,000 authorized products.
As the copyright owner of the Winx brand, Rainbow is Europe's largest film and television cartoon production company. It has a high reputation in the industry for its high-quality copyright image and has always been committed to creating animation-based multimedia channel creative companies for children. .
Tianluohang is the only brand agency partner of Winx brand in China, and has always maintained a leading position in the brand licensing industry. With its powerful resource integration capability, it provides services to cooperative licensees and creates value. Tianluohang plans to broadcast through TV, online video broadcast, book publishing, various online and offline promotions to quickly increase Winx's attention and popularity in the country, while developing clothing, text/toys, bedding, fashion Jewelry, cosmetics and food products and other authorized products in many fields, and mobile game development and theme park construction.
Winx's success stories and experience in the global brand licensing market will give domestic authorized licensees of various industries confidence and encouragement. Brand parties and licensees will jointly look forward to Winx's huge success in the Chinese market.
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