Zegna West Coast Global Flagship Store Grand Opening Stars Shine

Zegna Group is a leading luxury menswear manufacturer and one of the most prestigious companies in Italy. The group was founded in 1910 in the small town of Trivero in the Alps. The founder is Ermenegildo Zegna, a young entrepreneur whose vision is to obtain the highest quality natural fibers directly from the origin market, continue to innovate products and produce the best fabrics in the world.

Zegna West Coast Global Flagship Store

Los Angeles, CA — The Zegna boutique, located at 301 North Rodeo Street 18 years ago, was relocated to 337 North Rodeo Street in 2013 and upgraded to a global flagship store. The continuation of Zegna's extraordinary and extraordinary tradition of branding.

The new Zegna global flagship store designed by the famous architect Peter Marino has 5,800 square meters of luxury space. In the entire three-floor building, Zegna's series of products are displayed in all directions, from formal wear, casual wear and accessories. To the perfume, which also includes the ZegnaSport series. In addition, the flagship store also opened up a dedicated area to display the Couture series designed by Stefano Pilati, the new design director of the brand, and is one of 3 Zegna boutiques in the United States.




The textile fabrics weaving at Zegna wool factory in Triver, an Italian town famous for over a hundred years, have become an important source of inspiration for this store design. Through the tall floor-to-ceiling windows in the store, the streaks of metal decorative architecture in the flagship store complement each other with the vertical and horizontal weaving of the fabric itself.

In order to pass on the brand's Italian culture, Beverly Hills’ global flagship store is full of artistic temperament, such as the rest bench designed by Milo Baughman (1975), a pair of armchairs jointly designed by Afra and Tobia Scarpa, and a group of The sofa designed by Gio Ponti and two rest benches (1960) from Rome Parco dei Principi. These original furniture is not only an exhibition of art, but also a tribute to art. Mimmo Jodice's photograph, Villa Zegna (2007), depicts the home of Zegna's founder in Italy's Trivero town. Emil Likas uses Zegna Silk's paperback print, Zegna Silk Hum (2012), to be displayed above the fireplace in the haute couture showroom. Make the entire flagship store full of artistic atmosphere everywhere. To admire the lifestyle of Southern California, three works of art created by designer Peter Dayton on a surfboard were also decorated on the stairs leading to the second floor.

Zegna's collections create an exclusive visual tour of Zegna through display between different design spaces. The customer starts this elegant tour from the first floor, crosses the floors in the flagship store, and finally arrives at the end of this journey - a VIP exclusive shopping space. The VIP room dotted with ornate silk carpets and golden stucco walls becomes the most eye-catching and private area in the entire flagship store. Here, guests can take in the famous Reodeo Avenue from the 600-square-foot terrace with custom furniture.

The opening of the new store also marks the start of personalized customization services. The fashion and accessories customization service led by Zegna's proud tailor-made service began in September 2013, only in two Jenia boutiques in New York and Chicago. Exclusively. Zegna's personalization is designed to serve elegant gentlemen who care about fabrics and workmanship. For more than a century, exquisite tailoring and exquisite workmanship have given Zegna the definition of personalized customization, perfectly interpreting Zegna's elegant and sophisticated brand heritage.

The Zegna Beverly Hills Global Flagship Store is the world’s 16th concept boutique that was designed by the famous architect Peter Marino. It is a legend created by Zegna after the success stories of Milan, New York, Paris, Tokyo, Hong Kong, Shanghai, Shenzhen, Hangzhou and Chengdu. The excellent architectural design of the entire building, combined with the modern style of space design, subtly embodies the essence of Zegna's outstanding brand. It is commendable that the Zegna Global Flagship Store on Fifth Avenue in New York was awarded the New York State Outstanding Architecture Award in 2008 by the American Association.

Zegna Group's Global Chief Executive Officer mentioned: “As a home of the entertainment industry, Los Angeles is a city full of fashion and design elements. The opening of a new global flagship store designed by Peter Marino, a master architect who is also a close friend of Zegna, reflects our commitment to Los Angeles. With the market's attention, we not only have nearly 20 years of successful experience on Rodeo Avenue, but also have Couture series of apparel products and unique customized services designed by Master Stefano Pilati. We have no hope of passing the flagship of Zegna Beverly Hills. The store shows the quality of the brand."

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