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Women's brand " white collar ", the brand positioning in the culture, fashion, first-class, culture, through services, product line and store image and many other aspects of the carrier as a feeling, set in the hearts of consumers, and into the white-collar brands Meaning; fashion, fashion has always been with the international fashion industry to maintain steady, and tap the potential of fashion consumption; first-class, white-collar brands regardless of product quality, service level, brand image, sales performance are all first-class, and world-class brand Standard to ask yourself.

"White collar" through the brand positioning and positioning consistent with the work objectives, to provide customers with the best products and best service.

For a long time, "white-collar" to customers commitment to "not discounted" business philosophy, to ensure product quality, special services and other hardware facilities excellent at the same time, to avoid the "white-collar workers" into cost competition, price competition and quality competition low-level competition Whirlpool, and standing on a higher level to participate in the market, the brand shipped to do.

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