Beijing Noomen Peng Xiaoping

From naughty teenagers to handicraft masters, Peng Xiaoping is a leader in the art of magical art. From his self-employed family to the evolution of the founder of the "faceless empire" today, we have set a good example of the successful combination of old craftsmanship and modern business.

Fine craftsmanship

Face moulding is a kind of folk art craft that is simple but artistic, and it has been at least 1340 years ago. In the Southern Song Dynasty “Tokyo Dream Record”, the description of the noodle-faced person is as follows: “It is a laughter made with sugar and honey.” Face-to-face people at that time were able to eat it, and called it “fruity food”. Peng Xiaoping, who is known as "Peng Ren Peng," even raised this ancient skill to a new height. “The feature of many of my works is to win with a small victory, such as "Walnut Face Man" and "Anthropology". "Peng Xiaoping introduced the characteristics of his craft while picking up a work at hand. "You see this God of Wealth, which is only 5 centimeters tall, but I can still express myself with his facial expressions."

It is understood that the "ant plastic" micro-faceted person modeling technique is Peng Xiaoping original. In a small space, you can create 30 or more face-to-face images. The reporter also carefully observed a lot of miniatures, and some were too small to observe with a magnifying glass. Although it is tiny, its expression remains refined.

“Persons of pasta noodles are very unqualified in the old society and are often called “stands.” The artists of our generation caught up with the good times and put this old art on the table. For craftsmanship, I am even asking myself to strive for excellence, and I must not behave in a conservative manner. I must give this art a new vitality while craftsmanship is high,” said Peng Xiaoping.

The transformation from urchin to master

"When I was a child, it wasn't normal naughty." Speaking of his childhood, Peng Xiaoping laughed again and again. Peng Xiaoping was born in Beijing in 1961 and his father is an orthopaedic doctor. Because he is the only child in the family, he grew up in his parents' love. “I haven’t played with my parents since I was a child. At that time, there was no side to scouring, but it was just a stick of plastic. I could sit there and not play for a whole day. It may also be doomed to do this line. "Peng Xiaoping, who is naturally active, was thus "captured" by art.

Thanks to the parents' correct guidance and support, Peng Xiaoping devoted all his energy to the research and learning of dough. Because of his absence, Peng Xiaoping relied on his own understanding of artistic styling and extraordinary talents. At that time, when he was young, he had just made a name in the capital's plastic circle, and he embarked on the road to masters. The experience may not be copied by many people. "When it comes to artistic experience, I must first thank my parents. Their educational philosophy is to guide children correctly, not to give him any restrictions, not to try to achieve their ideals in children. They always think that good children are boasted. Without their encouragement and support for me at that time, it wasn’t me now.” Peng Xiaoping said that his parents’ feelings of support for him were all in full swing.

Crafts industry's "king of trademarks"

"I am the first self-employed in Beijing. Now it can be said that it is the "king of trademarks" in the crafts industry." Talking about his own way of doing business, Peng Xiaoping is very proud. At the time of the reform and opening up, Peng Xiaoping, who had a brand awareness of protection, obtained his first registered trademark. “I personally feel that intellectual property rights and trademark registration are really important for old craftsmanship and intangible cultural heritage. A craft or culture is to be passed on. There is no necessary legal protection measure is tantamount to idiotic dreams.”

The problem of how to combine the skills and business of many non-genetic inheritors and old artists is a good solution for Peng Xiaoping. In the early 1980s, Peng Xiaoping began his own market on a small counter in the Beijing Friendship Store. At that time, only Peng Xiaoping was pinched by one person and squeezed 360 a month. However, after these people face the counter, they often sold out in less than two hours. This made Peng Xiaoping's idea of ​​face-to-face production. Thus, at the Panchen Lama Palace in Xiangshan VI in Beijing, Peng Xiaoping rented an 8,000-square-meter studio and began mass production. In the constant exploration, Peng Xiaoping always insisted that even mass production must ensure the quality and innovation. "Creative, not being asked to copy." This is the principle of Peng Xiaoping. This style of strict demand for art has gradually allowed Peng Xiaoping’s studio to gradually grow. This has made him the first person in the country to promote traditional folk art to scale. “The first sample was done by ourselves, and the apprentices of the product batches later. In the 1980s, we had more than 400 workers who started at the same time. Now more than 80% of the shops selling people are in stock. "Peng Xiaoping said.

"If you want to combine your craft perfectly with business, the first thing you must raise is the awareness of protecting your own work. With a patent registered, good things will only develop, and then there will be a spirit of innovation. But, Old artists now ignore this issue."

Today, Peng Xiaoping, who has created a "faceless empire", is not satisfied with a single business model, but also has to share a slice in other areas. "I am now involved in too many areas, such as tourism products, IT, crafts have my patent. Can not hang in a tree, we must slowly seek for development in many ways."

The "blood hematopoiesis" will have inheritance

When it comes to the inheritance of craftsmanship, Peng Xiaoping has his own set of unique insights. “A craft that wants to pass on it, the first thing to consider is how to survive. Only in this way can we talk about development and talk about heritage.” According to Peng Xiaoping, the current protection and inheritance of intangible heritage is still dependent on the government and knowing it. This is undoubtedly a passive model among the help of men and the status of "transfusion." "If you have been holding this type of mentality sooner or later, you will be eliminated by the society, and if you want to act on your own to find a way out of the market for the industry, you will continue to improve your "blood-building" and "regeneration" capabilities. This is a healthy mode of development. After forming a certain scale, we should also “donate blood.” I feel that as our inheritors, social responsibility is indispensable. Only in this way can the craftsmanship be prosperous and flourish. Not only benefits, Also won word of mouth."

With his successful career, Peng Xiaoping, who was even middle-aged, unexpectedly failed to allow his children to inherit his father’s career. Instead, he let his children learn animation design. "I follow my parents' education methods and do not restrain children. I told my child that when you come back to study someday, you must take an anime work that is all face-to-face. How much do you want? Face-to-face father will give you a lot." Although it is just an ordinary father and child's dialogue, but still reveals Peng Xiaoping's unique eye-catching skills and the development of old skills to be combined with a variety of platforms, the old and new combination will be able to clean A different kind of art sparks. Is this not a way of "blood-making"?