CASS Garment Apparel held a "good fit sail pilot ride" order
October 28, CASS Jia within the ride take apparel held in Xiamen, the theme of "good fit to sail pilot ride within the 2013 spring and summer orders and brand seminars.
A spectacular new catwalk, the brand simple and elegant design elements, stylish minimalist design style, performance most vividly.
"Mostly take the costumes as a supporting role in the identity of the major brands in the ancillary products, the world has not yet been a professional within the take apparel brand, CASS fitness appeared to break this gap." Zhou Bin, deputy general manager of the company Pointed out that the built-in clothing refers to the underwear , home service, sweater, T-shirts and other related accessories with a series of integrated into a new category.
It is reported that the brand has a total of three major product categories, respectively underwear home category, within the take-down category, accessories, 3800 SKU each year to provide goods.
Zhou Bin said that the brand's marketing strategy is to promote the three-dimensional layout with "city agency flagship model" multi-storey promotion and promote "a three-tier city distribution model with strong core brands as the center in the region , The main shop, standard shop three).
Currently, it has opened nearly 200 square meters of self-operated stores in Xiamen. In the future, it will step up its channel expansion in the Chinese market, especially in the densely populated central and second- and third-tier cities.
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