Rainbow cat blue rabbit living museum opened a new path of children, adolescents and consumer products

Chinese original cartoon production minutes is 82,200 minutes, Rainbow cat blue rabbit accounted for 1/4 of the share "Rainbow Cat Blue Rabbit Seven Biography" in 2006 and 2007 hit a record rating of more than 10%. The original book, Rainbow Cat and Blue Rabbit Seven Biography, set a record for sales of 22 million copies of children's books, all of which are the source for the development of our derivatives. China now coincides with the early stage of upgrading from a manufacturing country to a consuming country. Currently, brands and channels are powerful weapons to adapt to the new consumption era. However, the homogenization of brands in China's consumer goods market is highly competitive, or the price competition caused by non-brands Manufacturers profit less and less seeking new growth points and brand composition or core tasks for each manufacturer. A brand of its composition factors include three aspects: â‘  functional â‘¡ technology â‘¢ emotional appeal. In the context of a gradual homogenization of functionality and technology, emotional appeal has become a core growth point for the brand, and cartoon characters such as the Rainbow Cat and Blue Rabbit have been made, thanks to their originality and appeal to children and adolescents An important resource for grafting. In China, channel changes are underway. The channels for various product categories are uneven. The channels for children and adolescents have not yet been fully established. The emergence of Rainbow Cat and Blue Rabbit Living Hall has set a new path for children and adolescents in consumer products. Rainbow Cat Blue Rabbit Lounge concept will be full of its full range of product chain content, rich content to bring an event children's products market trend of the wind. Brand core value public awareness cartoon brand simple, stylish, personalized and meet different consumer groups and age design quality products, popular prices, excellent service quality fashion, beautiful, fun packaging designed to make parents reassuring , Children's favorite products for the company has become the market development goals within 2 years to become the number one brand for children's products in China within 2 years will set up special stores, shopping malls and shops shop more than 300 or more. Target Consumers Target Customers: Children and adolescents aged 2 to 16.

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