Carter's, a baby brand in the United States, landed in Shanghai

A few days ago, on the 3rd of the Huangpu River, Shanghai landmarks, and high-end fashion club on the Bund, the first promotion of “Carter's” baby clothes entering the Chinese mainland market was held.

Shanghai Jiaqi Clothing & Accessories Co., Ltd., which is the general agent of the well-known American children's wear brand OSHKOSH, once again launched a heavy attack. The United States authorized the operation of “Carter's”, demonstrating the strong strength and confidence of the Chinese baby clothing market.

On the same day, Shanghai Bailian Group, Huaihai Youth Products Corporation, Golden Plaza, Jiuguang Department Store, Yilong, Meilong Town, Shanghai Pacific, Parkson, Beijing Lufthansa, Beijing Pacific, Qingdao Parkson, Zhengzhou Jinbo University, Chongqing Department Store, and Chengdu Representatives from the Pacific, Shenyang CITIC, Shenyang Xinmaite, Suzhou Taihua Mall and Changsha Wangfujing attended the promotion.

General Manager Shao Keqin of Huaihai Youth Products Co., Ltd. in Shanghai said that although Carter's entered the Chinese market, despite the intensified competition in the field of baby clothes, this American brand has a long history, profound culture, and promising market prospects. It is an international brand with potential.

On the other hand, the international baby clothing brand followed suit, also shows that China's baby clothing market has become a "military battleground." With the advent of the first generation of childbirth for the first generation of single children, this market has displayed hundreds of millions of baby food market "tempting pies." When the international brand forces are under pressure, how domestic brands can improve their competitiveness in design, culture, manufacturing, personality, etc., will be the key to whether they can establish themselves and “delivery”.

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The Carter's brand was created in 1865 by Mr. William Carter in the town of Needham, Massachusetts, USA, and Carter's first product was woven in Mr. William Carter's kitchen.

From the 1870s to the 1980s, Cater's was mainly producing and selling adult underwear.

By 1918, Carter's sold more than 25,000 pieces of underwear suitable for all family members.

In the 1920s and 1940s, Carter's invented a lot of special designs for baby clothes. For example, Nevabind's cuffs, and Handicuff gloves to prevent infants from scratching themselves, as well as Jiffon collar, to help mothers easily dress their baby. By the 1950s, Carter's shifted its business focus to baby clothing. In 1965, Carter's celebrated the 100th anniversary of the creation of the brand, which produced more than 40 million pieces of baby clothing.