"珈" card velvet ----------------- Shenzhen women's brand clothing highlights China's first decade of velvet brand clothing

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The origin of "珈"

Velvet, originated in the thirteenth century Italian Renaissance, with its rich luster and filigree-like satin touch, was widely used by various types of dresses. Afterwards, the elegant luxury of velvet gradually became popular among the general public. In the middle of the 20th century, Shanghai in China became popular.

In August 1995, Ms. Zhang Junyan, a senior designer in Shenzhen, was determined to promote noble velvet clothing out of her passion for velvet clothing. She has registered the brand of “珈” (an ancient jade jewelry), specializing in the brand. Velvet clothing development and promotion.

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The road to "珈" ------ rebound

“Rebounds” is the most beautiful dance in Dunhuang art. Metaphor refers to breaking through conventional thinking and behavior, and creating new paths to give people a deeper impression. The design style and market positioning of "Yi" adhering to the "spirit of rebound" soul ---- do not take the unusual road, professional development of velvet clothing brand. China has not developed a clothing brand based on a single velvet fabric and operates under the brand name. Ten years of time and effort have proved that the market positioning of “Bao” brand is accurate, and it grows at a rate of 50% per year. So far, there is no such professional velvet clothing brand with rich products and perfect sales channels.

In 2003, "Yi" brand won the Shenzhen Top Ten Designer Brand Award; in 2004, it won the Shenzhen Fashion Brand Award; in 2005, it won the Shenzhen Top 100 Commercial Super Brand; and in 2005, it won the Shenzhen Top Ten Women's Award. "珈" carries honors and consumer recognition along the way:

"珈" the future

The current success of "Chang" is exactly the beginning of a new starting point for "Chang". The company adheres to the principles of pragmatism and innovation, and all market-oriented business ideas, "Recovery" management and design concepts are based on the brand's original foundation. New elements have been added, such as the addition of new composite materials such as the combination of silk, silk and velvet, and velvet-wool weaving, which will further enrich the product category and adapt to the changing demand of products in the four seasons of South and North, enhancing the brand's market. With the ability to compete and consolidate the brand loyalty of consumers, we believe that the "Yu" brand will develop more steadily and rapidly! Adding color to Shenzhen's unique brand clothing!