"The workers must first sharpen their tools if they want to do something good." At the Athens Olympics, every athlete will meticulously prepare a pair of sports shoes for himself to protect his feet and play the best competitive level. And beside us, many ordinary people are also athletes, and they are all full of sports shoes all day long. Even under the hot weather, they can't love the “foot†of sports shoes, and they are now upgraded to have a pair of functions under their feet. Sports shoes such as basketball shoes, football shoes, outdoor shoes, etc. are fashionable new phases.
Buy shoes, can not use the old saying "Previously selected sports shoes as long as the style looks pleasing to the eye, the shoe fits on the line, and now can be divided in fine, with a lot of different sports shoes designed for different functions of sports shoes, so can not be generally Say 'I'm going to buy pairs of shoes', but I want to tell which specific type of shoes, of course, we will also ask customers to tell us the shoes to use, and then guide the customer should buy what kind of shoes," an Adidas sales The reporter told reporters in this way.
Stopping in front of the sports shoes display stand, you will feel dazzling, and those sports shoes that look the same at a glance are divided into different categories. This row is "training shoes," and that row is "basketball shoes." The past row also marked "slow running shoes." What's the difference between these sports shoes? The salesman of Adidas took out a pair of shoes and asked the reporter to look carefully at the soles to see the uppers. Their original details and design were different, and they could provide different protection functions according to the characteristics of different sports.
Unlike most of the merchandise salespersons, which are mainly young and middle-aged women, most of the youngsters are stationed in the counters of sports shoe brand stores. This is because on the one hand, their image and sporting brand appeal points are more consistent. On the
Other hand, because the current professional classification of sports shoes has more knowledge points, sales personnel must participate in training to acquire more sports shoes. Knowledge can better guide consumers in consumption. The boy's ability to accept this is undoubtedly stronger.
China is the first processing exporter of sports shoes in the world. However, due to the financial crisis and the shift in the Chinese shoe industry chain, many Chinese sports shoe manufacturers have begun to look beyond China in recent years. The market, from the OEM process for others to its own brand, sports shoes advertising overwhelming is an obvious action. There were 16 Jinjiang sports shoe brands advertised on CCTV Sports Channel in 2000, 33 in 2001, 36 in 2002, and 44 in 2003. In order to make themselves stand out from so many brands, sports shoes manufacturers can think of in addition to the big-name celebrity endorsements, is the product breakdown, which is why the sports shoes in the store emerged in one of the background of so many professional categories. Such as "Anta" will launch full canvas shoes, basketball shoes, and has hired Elva Xuan as the spokesperson of canvas shoes, Battelle as the spokesperson of basketball shoes, Li Xueqing as a student spokesman.
The product subdivision is refined and specialized, and the brand's technical skills are better displayed. This helps establish the brand. The brand base of Nike and Adidas has many technical patents for many professional sports projects. From the perspective of market demand, this subdivision strategy is also considered timely. Many sports events have risen in China in the past two years. Their popularization and development need corresponding equipment. For example, basketball is very popular nowadays. Yao Ming has influenced a large number of fans. The demand for basketball shoes has increased rapidly. According to statistics, in addition to jogging shoes, the best selling basketball shoes are sold today. Nike, Adidas, Reebok and other world famous brands, as well as domestic Anta "bus", special steps "blade", famous music "slam dunk" and other basketball shoes have many fans. Basketball shoes also go from professional to fashion, although basketball shoes should be mainly used when playing basketball, but there are still many young people regardless of the occasion, regardless of the season, always an exaggerated pair of basketball shoes swagger through the city, they feel that only in this way, only enough "Cool."
Tibetan shoes, let one dollar become binary However, there are people who buy sports shoes instead of wearing them, and special “shelvesâ€, they completed their links from sports shoes to art collections.
Mr. Peng is a collector of sports shoes. He has collected more than 40 pairs of Nike and Adidas sports shoes. He said that Nike, Adidas and other world-renowned sports shoes will occasionally launch a novel, chic, limited-edition sports shoes for various commemorative activities, many of which are very collectible. For example, Nike's limited-edition hand-made sneakers were only more than 600 US dollars when they first came out, but now they have risen to more than 1,000 US dollars. The Garnett generation, when the price was more than 1,000 yuan, has now risen to more than 2,000 yuan; Jordan generation To Jordan's five generations of sports shoes, the price has now turned about four or five times. If you collect the Jordan series, that is, from the Jordan generation to the Jordan generation, then those shoes will be as high as several hundred thousand yuan. If the collection of sports shoes on the star's signature, the collection is even more expensive, online auctioned a pair of Carter signature Nike ShoxVc series of basketball shoes, this pair of shoes photographed more than 5,000 yuan. Many styles of sneakers are not available for sale in the country. For example, the second generation of Pippen has only sold white and red colors in the country. There are no black and white colors. However, domestic sports shoes collectors have the ability to purchase these restrictions through the website. On sale, collector's edition sports shoes.
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