Japan's second-largest cosmetic brand, kanebo cosmetics, will formally enter the four major pharmacies in Shanghai on December 27, becoming a new force in the domestic drug and makeup market. Kanebo Cosmetics first licensed products to Shanghai No. 1 Medicine Store, Shanghai No. 1 Pharmaceutical Chain Management Co., Ltd., Guanxin Prescription, Shanghai Pharmacy Co., Ltd., Huaihai Middle Road, Parkson Store, and Shanghai Pharmacy Chain Co., Ltd. Huaihai Zhong Road Jinsong Drugstore. Introduced from Japan "Furifangsi" cosmeceutical products.
Kanebo cosmetics has a history of more than 100 years and has over 40 brand products. It has been ranked second in Japan and ranked tenth in the world. In the Japanese market, Kanebo cosmetics has four major sales channels: department stores, pharmacies, supermarkets, and specialty stores.
Compared to other brands of cosmetics, Kanebo cosmetics has the advantage of its in-depth study of Asian skin whitening, and has a strong technical force. Kanebo Cosmetics has established a research base in Shanghai, followed by research institutes in Paris, the United States, and Asia. It specializes in R&D, production and promotion of the Chinese market and has initially formed a one-stop industry. It is reported that all Kanebo cosmetics new products will be launched in Japan and China in the future, and may even give priority to the Chinese market.
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