International top brand men's Earl Riley settled in Foshan

International top brand men's Earl Riley settled in Foshan

Foshan Shunlian International Shopping Center, which is located in the core business district of Jihua Road, has recently heard good news. The world's top male apparel brand, Palzilier, is located at Foshan Shunlian International Shopping Center. In the spring of next year, with the grand opening of the 42,000 m2 Shunlian International Shopping Center, Piaget Riley will formally enter the brand world of Foshan consumers, bringing the trend of the top men's apparel trends in Europe and even around the world.

As one of the four menswear brands in Europe, Italian menswear, represented by Piaget Palzieri, plays an important role in the European apparel market and leads the fashion wave of menswear all over the world every year. So far, PALZILERI's specialty stores have spread throughout Italy and overseas markets. Its loyal customers are located in nearly 1,000 cities in more than 80 countries and regions around the world, and it has become a model of elite men's wear.

Piaget Riley has been very cautious in choosing a store after entering China, and has a relatively high demand for shopping malls. Currently, the brand has flagship stores in Beijing's Oriental Plaza and Shanghai Hang Lung Plaza. Recently, Earl Riley formally signed a contract with the Shunlian International Shopping Center located on Jihua Road in Foshan. This is the third specialty store opened in Guangdong after the China Hotel in Guangzhou and Vientiane City in Shenzhen. Piaget Riley Guangdong located in Foshan, the third store, on the one hand reflects the increasing attention of international brands in Foshan and other second-tier cities in South China consumer market, on the other hand also reflects this type of high-end brand recognition Foshan Shunlian International Shopping Mall in the market positioning, operation Methods, hardware support and other aspects of the concept.

According to the introduction of the deputy general manager of Shunlian International Shopping Center, the international front-line brands love Shunlian International, because Shunlian International fully cooperates with the strict requirements of the brand promotion of software and hardware in terms of both software and hardware; at the same time, it borrows domestically from the business model. The most successful international model combines international first-line brands with boutique department stores to achieve a win-win situation for shopping malls and businesses, and fully demonstrate the characteristics of industry configuration. These are the confidence guarantees that promote the international first-line brands to test Foshan in full force to open up the market.

Foshan's high-end consumption is now well-developed, and it is in the stage of merchant guidance and spontaneous formation, showing strong potential. Foshan has always been known for its affluent residents and strong spending power. After many years of development, local commercial projects in Foshan have become increasingly mature. However, most projects focus on the mid-range and relatively high-end projects are lacking. The emergence of Foshan Shunlian International Shopping Center is in line with the needs of market development and fills the market gap in high-end commercial projects in Foshan.

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