The world's largest soft ice cream brand DQ entered the Nanjing market

DQ, the world’s top-selling soft ice cream brand, officially entered the Nanjing market, and Wu Weiwei, general manager of Shanghai Shida Food Management Co., Ltd., an overall franchisee in East China and Hubei Province, stated that DQ will open 2-3 stores in Nanjing in 2006. .

DQ is affiliated with the Berkshire Hathaway Group, which is owned by Warren Buffett, a stock company with annual sales of 3 billion U.S. dollars. It has been the leader of the ice cream market for many years. Now entering the Nanjing market, the biggest rival is Haagen-Dazs who has already firmly established itself. DQ opened Nanjing's first store in Ocean Plaza, Xinjiekou, apparently for Häagen-Dazs in the East Mall, 100 metres away. It is expected that other branches in Nanjing will also choose to be adjacent to Haagen-Dazs.

Charles Moody, president and CEO of DQ International, stated that DQ will enter major cities in East China this year and the number of new stores should be no less than 30.

It has been revealed that DQ will favor the Starbucks model in the Chinese market in terms of its business model, and will delegate the franchise to catering companies by way of franchising, and DQ will also delegate product pricing rights to franchisees. As for the competition with Haagen-Dazs, the head of DQ East China Acting Co., Ltd. performed with confidence. The per capita consumption of DQ was only about 25 yuan, while the per capita consumption of Haagen-Dazs was 670 yuan.