Ningbo garments first acquired Hangzhou Women's Walther Dan joined the Tang Lions Brand Corps

Recently, the famous Hangzhou womenswear brand Walter Stanner and Bo Yang Garment Industry Group formally reached an agreement to cooperate. The Boyang Garment Industry Group invested 50 million yuan to hold the name of Hangzhou Huahua, which is known as one of the "five golden flowers" of the Hang School Women's Wear. Seoul Women's Clothing Company. On December 11, the first Walsindan Ningbo flagship store with an area of ​​more than 700 square meters will be opened near the new Jiangxia Shopping Mall. This is the first time that Xiangcheng Garment Company has acquired a large-scale Hangzhou women's apparel company.

According to the reporter, Hangzhou has more than 400 brands and more than 2,000 garment companies. Wal-Mart is one of the five major brands of Hangzhou Women's Wear. This brand focuses on women's clothing, underwear, and accessories. It has 120 franchise stores and operates in Shanghai, Zhejiang, Jiangsu, Anhui, and Guangdong. Hunan, Yunnan and other provinces and cities, annual sales of more than 60 million.

Bo Yang Group Chairman Yan Juchuan introduced to reporters that Hangzhou sent women's clothing has a good atmosphere of clothing culture and sufficient talents, but the Hangzhou sent women have a common bottleneck—the lack of capital and Wal-Mart. Ningbo has few outstanding women's brands. Boyang Group has strong capital strength and leisure brand system and perfect sales terminal resources. Therefore, it can integrate the brand resources of Hangzhou women's clothing and make Bo Yang's apparel brand system more perfect.

There have been predictions that clothing should integrate Zhejiang's entire resources: Hangzhou's heaviest taste, culture, design, and Hangzhou's chief designer is the most appropriate; Wenzhou is good at marketing, and there are Wenzhou people everywhere. The figure is called the Chinese Jews, Wenzhou people are most suitable for the marketing director of the brand; the Ningbo people are the best at capital operation, the strongest capital strength, and the most strategic vision, the Ningbo people are most suitable as the investor or general manager.

Now the Tang Lions Brand Corps just put this combination into full play, Wal-Mart's most particular is the design, she will deduct the concept of women's life store, to create a stylish, avant-garde, colorful female living museum. Tang Shi brand legions of the franchisees to Wenzhou most people, many Wenzhou people are Tang Shi's franchisee, the original has become an ITISF4 (Ives) franchisee, and then also to Walt Stern, Demana throwing a hydrangea.

It is understood that at present, all of Wal-Mart's major players have settled in Boyang, transferring the brand design and marketing base to Ningbo, and will jointly develop the market with the Tang Lions brand legions. The Wal-Stern brand is preparing to add hundreds of chain stores next year.